Growth Strategy & Insights Director

Wpp Group; California; Hybrid; USD 100,000 - 230,000; Full time

Benefits offered by this job

Hybrid work model

Competitive benefits package

Paid time off

Job summary

WPP Media in Los Angeles seeks a Director, Strategy & Insights to turn audience and performance intelligence into growth strategies for clients. You will guide major assignments from problem definition to strategic recommendations, aligning research, analytics, planning, and activation.

Ideal candidates bring 8+ years of media strategy experience, strong storytelling, and the ability to lead cross-functional teams while coaching strategists toward rigorous, actionable work.

Qualifications

• 8+ years of experience in media strategy or related discipline.
• Demonstrated ability to connect consumer and cultural insight to media strategy and measurable business outcomes.
• Strong command of qualitative and quantitative research methods.
• Experience using syndicated and digital intelligence tools such as MRI-Simmons, YouGov, GWI, Nielsen, Kantar, Pathmatics, etc.
• Ability to partner with analytics teams on audience development, learning agendas, KPI design, experimentation, and campaign measurement.
• Exceptional storytelling and presentation skills, including clear communication to senior executives.
• Proven success leading cross-functional teams and influencing stakeholders without formal authority.
• A collaborative, curious, and inclusive leadership style with track record of coaching talent.

Responsibilities

• Lead development of integrated media and communications strategy for key client businesses, translating objectives into strategic choices and measurement frameworks.
• Turn complex research into a focused growth narrative, identifying consumer motivations and market dynamics.
• Partner with Analytics, Planning, Research, Investment, Creative, Data, and Activation teams to ensure strategy is actionable.
• Design and facilitate strategy workshops and client briefings.
• Lead strategic contributions to new business pitches and high-priority client presentations.
• Coach strategists and managers through feedback and development plans.

Skills

Media strategy

Audience insights

Research methods

Storytelling

Cross-functional leadership

Presentation skills

Education

Bachelor's degree in marketing/communications

Tools

MRI-Simmons

YouGov

GWI

Nielsen

Kantar

Pathmatics

PowerPoint

Excel

Job description

WPP Media in Los Angeles seeks a Director, Strategy & Insights to turn audience and performance intelligence into growth strategies for clients. You will guide major assignments from problem definition to strategic recommendations, aligning research, analytics, planning, and activation.

Ideal candidates bring 8+ years of media strategy experience, strong storytelling, and the ability to lead cross-functional teams while coaching strategists toward rigorous, actionable work.