Growth Strategy & Insights Director

WPP Media Limited; Los Angeles (CA); Hybrid; USD 100,000 - 230,000; Full time

Benefits offered by this job

Medical insurance

Retirement plans

Vision insurance

Dental insurance

Significant paid time off

Partner discounts

Mental health days

Job summary

EssenceMediacom, based in Los Angeles, seeks a Director, Strategy & Insights to turn audience, category, cultural, and performance intelligence into growth strategies for clients. You will lead integrated communications strategies, inspiring teams with compelling insights and partnering with client leaders to connect media decisions to measurable business outcomes.

You will guide major client work from problem definition through strategic recommendations, ensuring research, analytics, planning,

Qualifications

• 8+ years of experience in media strategy, communications planning, consumer insights, brand strategy, or related field.
• Ability to connect consumer/cultural insight to media strategy and measurable outcomes.
• Strong command of qualitative and quantitative research methods.
• Experience with syndicated and digital intelligence tools.
• Ability to partner with analytics teams on audience development and KPI design.
• Exceptional storytelling and senior-level presentation skills.
• Proven success leading cross-functional teams and coaching talent.
• Collaborative leadership style with strong commercial judgment.

Responsibilities

• Lead the development of integrated media and communications strategy for key client businesses.
• Translate insights into growth opportunities and measurable outcomes.
• Partner with senior stakeholders and cross-functional teams to align strategy with plans.
• Design and facilitate strategy workshops and working sessions.
• Develop audience frameworks and segmentation using multiple data sources.
• Establish learning agendas and measurement approaches with analytics partners.
• Lead strategic contributions to new business pitches and major campaigns.
• Coach and develop strategists through hands-on feedback and development plans.

Skills

Media strategy

Client leadership

Storytelling

Cross-functional teams

Presentation skills

Strategic thinking

Education

Bachelor's degree

Tools

MRI-Simmons

YouGov

GWI

Comscore

Nielsen

Kantar

Pathmatics

Job description

EssenceMediacom, based in Los Angeles, seeks a Director, Strategy & Insights to turn audience, category, cultural, and performance intelligence into growth strategies for clients. You will lead integrated communications strategies, inspiring teams with compelling insights and partnering with client leaders to connect media decisions to measurable business outcomes.

You will guide major client work from problem definition through strategic recommendations, ensuring research, analytics, planning,