Growth & Revenue Analytics Lead (Remote)

Vividly; United States; Remote; USD 110,000 - 160,000; Full time

Benefits offered by this job

Healthcare and benefits

Job summary

Vividly is seeking a Senior Marketing Analyst to bridge Marketing, Sales, and RevOps. You will transform data into actionable guidance, shaping content, paid media, and event strategies.

Your work will span SEO, CRM enrichment, and prospect intelligence to drive growth. You will partner with Content, Demand Generation, Sales, and RevOps to surface insights, test hypotheses, and optimize campaigns for greater pipeline and revenue impact.

Qualifications

• 4+ years of experience in marketing analytics, growth analytics, revenue operations, sales intelligence, or a related discipline.
• Strong analytical instincts and the ability to move from raw data to a clear recommendation.
• Experience analyzing digital marketing and content performance, including paid media, website analytics, and SEO.
• Experience working with CRM and marketing automation data; Salesforce experience is strongly preferred.
• Experience with prospecting, enrichment, account intelligence, or data providers is a plus.
• Advanced spreadsheet skills and comfort working with large, imperfect datasets.
• Experience with SQL, BI tools, or data visualization platforms is a plus.
• Strong understanding of B2B funnels and the relationship between marketing activity, opportunities, pipeline, and revenue.
• Ability to communicate findings simply and clearly to people who aren't analysts.
• A proactive mindset - you naturally look for patterns, anomalies, and opportunities rather than waiting for someone to tell you what analysis to run.

Responsibilities

• Partner with the Content team to understand what resonates with our target audience and where to focus next.
• Analyze content performance across organic search, website engagement, conversion, and other channels.
• Identify pages, topics, formats, and themes attracting our target accounts and personas.
• Monitor SEO performance, keyword rankings, organic traffic trends, and emerging search opportunities.
• Identify content to refresh, expand, consolidate, or deprioritize based on performance.
• Combine behavioral data with qualitative insights from sales calls and customer conversations to identify topics our audience cares about.
• Surface new content opportunities based on search behavior, audience engagement, competitive trends, and recurring market themes.
• Build a clear, ongoing view of what's working, what's not, and what the Content team should test next.
• Work with the Demand Generation team to evaluate campaign performance and improve how we invest across channels.
• Analyze advertising performance across LinkedIn, Google, display, and other paid channels.
• Evaluate performance by creative, copy, audience, account segment, offer, campaign, platform, and other dimensions.
• Move beyond surface-level metrics to understand which campaigns generate qualified opportunities, pipeline, and customers.
• Identify patterns and opportunities for targeting, creative strategy, testing, and budget allocation.
• Partner with Demand Generation to design and evaluate tests and determine what should be scaled, changed, or discontinued.
• Help Sales identify high-value accounts and prioritize outreach.
• Support conference/event strategy by enriching attendee data and building prioritized prospect lists.
• Analyze event performance after conferences to understand engagement and opportunities.
• Support additional prospect and account research to focus on high-value opportunities.
• Identify new accounts matching Vividly's ICP and target segments; enrich accounts with data for segmentation and planning.
• Maintain and improve CRM data quality, including deduplication, normalization, enrichment, and data completeness.

Skills

Marketing analytics

Revenue operations

Sales intelligence

CRM data

Tools

Salesforce

Job description

Vividly is seeking a Senior Marketing Analyst to bridge Marketing, Sales, and RevOps. You will transform data into actionable guidance, shaping content, paid media, and event strategies.

Your work will span SEO, CRM enrichment, and prospect intelligence to drive growth. You will partner with Content, Demand Generation, Sales, and RevOps to surface insights, test hypotheses, and optimize campaigns for greater pipeline and revenue impact.