Remote Senior Marketing Analytics Lead

Vividly, Inc.; United States; Remote; USD 115,000 - 130,000; Full time

Benefits offered by this job

Healthcare, Dental, Vision

401(k) with employer match

Weekly meal stipend

Wellness reimbursement

Remote work stipend

Flexible PTO

Job summary

Vividly, Inc. is seeking a Senior Marketing Analyst to bridge Marketing, Sales, and Revenue Operations. You will translate data into clear, actionable recommendations across content performance, paid media, and CRM data to grow the business.

You will partner with Content, Demand Generation, Sales, and RevOps to surface insights, test strategies, and drive allocation decisions that improve ROI and pipeline. This role is fully remote in the United States with strong emphasis on proactive analytics.

Qualifications

• 4+ years of experience in marketing analytics, growth analytics, revenue operations, sales intelligence, or a related discipline.
• Strong analytical instincts and the ability to move from raw data to a clear recommendation.
• Experience analyzing digital marketing and content performance, including paid media, website analytics, and SEO.
• Experience working with CRM and marketing automation data; Salesforce experience is strongly preferred.
• Experience with prospecting, enrichment, account intelligence, or data providers is a plus.
• Advanced spreadsheet skills and comfort working with large, imperfect datasets.
• Experience with SQL, BI tools, or data visualization platforms is a plus.
• Strong understanding of B2B funnels and the relationship between marketing activity, opportunities, pipeline, and revenue.
• Ability to communicate findings simply and clearly to people who aren't analysts.
• A proactive mindset - you naturally look for patterns, anomalies, and opportunities rather than waiting for someone to tell you what analysis to run.

Responsibilities

• Partner with Content to understand what resonates with our target audience and where to focus next.
• Analyze content performance across organic search, website engagement, conversion, and other channels.
• Identify pages and topics that attract our target accounts and personas.
• Monitor SEO performance, keyword rankings, and organic traffic trends.
• Identify content to refresh, expand, consolidate, or deprioritize based on performance.
• Combine behavioral data with qualitative insights from sales calls and customer conversations.
• Surface new content opportunities based on search behavior and competitive trends.
• Build an ongoing view of what's working and what to test next.
• Collaborate with Demand Gen to evaluate campaigns and optimize spend across channels.
• Move beyond clicks/impressions to identify campaigns generating qualified opportunities and pipeline.
• Evaluate tests with Demand Gen and decide what to scale or discontinue.
• Help Sales identify and prioritize high-value accounts and contacts.

Skills

Marketing analytics

CRM (Salesforce)

SQL

BI tools

Data-driven

Cross-functional

Communication skills

Audience targeting

Tools

BI tools

Salesforce

Job description

Vividly, Inc. is seeking a Senior Marketing Analyst to bridge Marketing, Sales, and Revenue Operations. You will translate data into clear, actionable recommendations across content performance, paid media, and CRM data to grow the business.

You will partner with Content, Demand Generation, Sales, and RevOps to surface insights, test strategies, and drive allocation decisions that improve ROI and pipeline. This role is fully remote in the United States with strong emphasis on proactive analytics.