Growth & Retention Specialist (Temp)

Gondola; Jersey City (NJ); Hybrid; USD 65,000 - 75,000; Full time

Job summary

Gotham FC, based at 15 Exchange Place in Jersey City, NJ, is seeking an Associate Manager of Growth & Retention to scale fan engagement through data-driven marketing. You’ll optimize email/SMS, manage CRM segments, and drive ticketing growth with AB testing and analytics support from BI and web teams.

The role blends creative execution with rigorous analysis, requiring CMS/CRM familiarity, HTML basics, and an ability to distill insights into actionable campaigns.

Qualifications

• Bachelor’s Degree or equitable experiences/certifications.
• Experience using data analysis software.
• Highly organized and detail-oriented.
• Excellent communication skills, both written and oral.
• Highly analytical and data-driven, with the ability to review and distill complex data and insights to inform business decisions.

Responsibilities

• Support our team’s key growth goals around single game ticket sales, group sales lead generation, and season ticket sales.
• Structure, manage, and optimize our email and SMS program, blending manual sends with automated content that is personalized and relevant to specific segments.
• Collaborate with the Business Intelligence Team to actively manage the our key segments in our CRM and ensure they are accurate and getting tailored communications.
• Develop new lead generation tactics and a suggested testing roadmap (e.g. tactics like pop-ups, online forms, giveaways, etc.).
• Own CMS updates, planning, and optimizations to our website, ensuring our site is accurate, functional, brand-aligned, and driving YoY growth for our ticketing goals.
• Build a roadmap of AB tests across our marketing channels; share results and how the learnings can be applied.
• Strengthen our marketing tracking program, building UTMs and using tools like Google Analytics and Tableau to report on the fan journey.
• Own weekly marketing reporting on email, site, SMS, and other digital channels that highlights learnings and areas for improvement.

Skills

Data analysis

Communication

Analytical thinking

CMS/CRM familiarity

HTML basics

SEO/SEM knowledge

Education

Bachelor's degree or equivalent experience

Tools

CRM tools

Google Analytics

Tableau

Job description

Gotham FC, based at 15 Exchange Place in Jersey City, NJ, is seeking an Associate Manager of Growth & Retention to scale fan engagement through data-driven marketing. You’ll optimize email/SMS, manage CRM segments, and drive ticketing growth with AB testing and analytics support from BI and web teams.

The role blends creative execution with rigorous analysis, requiring CMS/CRM familiarity, HTML basics, and an ability to distill insights into actionable campaigns.