Growth Product Manager, Self-Serve & PLG

GitLab; United States; Remote; USD 140,000 - 200,000; Full time

Job summary

GitLab is seeking a Growth Senior Product Manager to own the self-serve product journey end-to-end—from first visit to trial, activation, and paid conversion. You will drive growth by unifying acquisition, activation, and monetization in a single experience.

You will partner with Engineering, Design, and Data teams to define experiments, measure impact with clear metrics, and ship frequent, data-driven improvements across the full funnel. This is a high-visibility, impact-focused role.

Qualifications

• Experience in product management, ideally owning a self-serve or PLG funnel.
• Strong technical understanding of how software is built, deployed, and operated.
• Strong analytical skills and SQL proficiency.
• Experience with experimentation and A/B testing; shipping measurable improvements.
• Comfortable working directly with product teams.

Responsibilities

• Own the self-serve journey end-to-end, spanning signup, trial, activation, and monetization.
• Use product usage and event data to identify high-impact, well-scoped growth opportunities, and run a continuous test-and-learn cadence across the funnel.
• Partner with Engineering, Design, and Data counterparts to scope, sequence, and ship experiments, surfacing cross-functional dependencies early in each initiative.
• Define success metrics for each initiative, and connect roadmap decisions directly to customer and revenue outcomes.
• Operate with a small, autonomous team, owning your roadmap and the outcomes it produces.

Skills

Product management

Self-serve/PLG

Technical understanding

Analytical skills

SQL

Experimentation & A/B testing

Job description

GitLab is seeking a Growth Senior Product Manager to own the self-serve product journey end-to-end—from first visit to trial, activation, and paid conversion. You will drive growth by unifying acquisition, activation, and monetization in a single experience.

You will partner with Engineering, Design, and Data teams to define experiments, measure impact with clear metrics, and ship frequent, data-driven improvements across the full funnel. This is a high-visibility, impact-focused role.