Growth Product Manager - AI-Driven Creative Platform

lumalabs-ai; San Francisco (CA); Hybrid; USD 225,000 - 325,000; Full time

Job summary

Luma is seeking a Growth Product Manager to scale product from early traction to massive adoption. Growth is integrated across product, engineering, marketing, and data, and you will own growth end-to-end—from acquisition to revenue.

You will identify 80/20 bets, build scalable growth loops, and run rapid experimentation cycles with cross-functional teams to deliver high-impact product experiences creatives love.

Qualifications

• 5–10+ years in product management with growth focus.
• Proven track record in product growth (activation, retention, revenue).
• Deep understanding of PLG, funnels, loops, lifecycle optimization.

Responsibilities

• Own and execute product-led growth across full funnel: acquisition to revenue.
• Identify high-impact opportunities and scale growth loops.
• Design, run, and scale rapid experimentation across onboarding, activation, retention, monetization.
• Improve onboarding and first-time user experience to accelerate value.
• Drive activation and engagement through understanding creative workflows.
• Collaborate with marketing on paid growth, attribution, and alignment with top-of-funnel growth.
• Drive pricing, packaging, and promotions to improve monetization.
• Analyze funnel performance and iterate on high-impact solutions.
• Partner with engineering to prototype, ship, and iterate quickly.

Skills

Growth strategy

PLG knowledge

Experimentation

A/B testing

Strategic & tactical

Data-driven decisions

Marketing collaboration

Pricing/product monetization

Technical fluency

Tools

Figma

Canva

Adobe

Job description

Luma is seeking a Growth Product Manager to scale product from early traction to massive adoption. Growth is integrated across product, engineering, marketing, and data, and you will own growth end-to-end—from acquisition to revenue.

You will identify 80/20 bets, build scalable growth loops, and run rapid experimentation cycles with cross-functional teams to deliver high-impact product experiences creatives love.