Product Manager, Core Product

lumalabs-ai; San Francisco (CA); On-site; USD 250,000 - 350,000; Full time

Job summary

Luma is seeking a consumer-focused Product Manager who will own the roadmap, drive rapid adoption, and set PM best practices from day one. You’ll partner with research, engineering, design, and marketing to turn visionary AI research into polished, high-impact features loved by creators.

Responsibilities include defining end-to-end strategy, launching pro-level photo/video tools, and leading cross-functional sprints in a fast-paced environment.

Qualifications

• 5+ years shipping consumer-facing creative/editing tools for professionals.
• Expertise in photo/video workflows and UI/UX prototyping.
• Strong analytics, metrics, and retention-focused mindset.

Responsibilities

• Define and execute the end-to-end product strategy for Luma, translating user insights into AI-driven creative features.
• Launch and iterate on pro-level photo and video tools, driving growth in active users.
• Deepen engagement through new feature development and agentic tools.
• Lead cross-functional sprints, balance trade-offs, and maintain a clear roadmap.
• Conduct user research with professional creators to validate ideas and optimize engagement.
• Establish A/B testing and analytics for core capabilities.
• Collaborate on go-to-market plans to ensure successful feature launches and adoption.

Skills

Consumer-focused PM

Photo/video workflows

UI/UX prototyping

Analytics

Communication

AI integration

Tools

Figma

Canva

Adobe tools

3D/creative platforms

Job description

About Luma

Our mission is to build unified intelligence to expand human imagination and capabilities.

We believe multimodality is critical for intelligence. To move beyond language models and build more aware, capable, and useful systems, the next step-function change will come from vision. We are training and scaling multimodal foundation models that can see and understand, show and explain, and ultimately interact with the world to drive meaningful change.

Where You Come In

We’re seeking a consumer focused Product Manager who lives and breathes creative workflows. You’ll own the roadmap, drive rapid adoption, and set PM best practices from day one. You’ll partner with research, engineering, design, and marketing to turn visionary AI research into polished, high‑impact features loved by creators.

What You’ll Do

• Define and execute the end‑to‑end product strategy for Luma, translating user insights into AI‑driven creative features.
• Launch and iterate on pro‑level photo and video tools, driving growth in active users.
• Deepen engagement through new feature development and agentic tools
• Lead cross‑functional sprints, balance trade‑offs, and maintain a clear roadmap in a fast‑paced environment.
• Conduct user research with professional creators to validate feature ideas and optimize engagement loops.
• Establish A/B testing and analytics for core capabilities
• Collaborate on go‑to‑market plans to ensure successful feature launches and adoption.

Who You Are

• 5+ years shipping consumer‑facing creative or editing tools (web or mobile) for professional audiences.
• Deep expertise in photo/video workflows and UI/UX prototyping (wireframes, micro-interactions, pixel polish).
• Strong analytics background: comfortable defining metrics, building funnels, and iterating on retention.
• Excellent communicator who thrives in high-agency, ambiguous environments.
• Passionate about AI and eager to integrate generative and automation technologies into your roadmap.

What Sets You Apart

• Experience building or growing products for creative professionals
• Familiarity with tools like Figma, Canva, Adobe, or 3D/creative platforms
• Experience working on AI-native products or in fast-moving startup environments

Why Luma

• Work on frontier AI products shaping the future of creativity
• Massive opportunity to drive 10x+ growth for a product with strong early traction
• Collaborate with a world‑class team across research, product, and engineering
• High ownership, high impact, and a fast‑moving environment

Compensation

The base pay range for this role is $250,000 – $350,000 per year.