Product Manager, Creative AI Core Tools

lumalabs-ai; San Francisco (CA); On-site; USD 250,000 - 350,000; Full time

Job summary

Luma is seeking a consumer-focused Product Manager who will own the roadmap, drive rapid adoption, and set PM best practices from day one. You’ll partner with research, engineering, design, and marketing to turn visionary AI research into polished, high-impact features loved by creators.

Responsibilities include defining end-to-end strategy, launching pro-level photo/video tools, and leading cross-functional sprints in a fast-paced environment.

Qualifications

• 5+ years shipping consumer-facing creative/editing tools for professionals.
• Expertise in photo/video workflows and UI/UX prototyping.
• Strong analytics, metrics, and retention-focused mindset.

Responsibilities

• Define and execute the end-to-end product strategy for Luma, translating user insights into AI-driven creative features.
• Launch and iterate on pro-level photo and video tools, driving growth in active users.
• Deepen engagement through new feature development and agentic tools.
• Lead cross-functional sprints, balance trade-offs, and maintain a clear roadmap.
• Conduct user research with professional creators to validate ideas and optimize engagement.
• Establish A/B testing and analytics for core capabilities.
• Collaborate on go-to-market plans to ensure successful feature launches and adoption.

Skills

Consumer-focused PM

Photo/video workflows

UI/UX prototyping

Analytics

Communication

AI integration

Tools

Figma

Canva

Adobe tools

3D/creative platforms

Job description

Luma is seeking a consumer-focused Product Manager who will own the roadmap, drive rapid adoption, and set PM best practices from day one. You’ll partner with research, engineering, design, and marketing to turn visionary AI research into polished, high-impact features loved by creators.

Responsibilities include defining end-to-end strategy, launching pro-level photo/video tools, and leading cross-functional sprints in a fast-paced environment.