Growth Product Leader — Subscriptions & Activation

iFIT; United States; On-site; USD 180,000 - 200,000; Full time

Job summary

iFIT is seeking a Growth Product Leader to own the funnel from first visit to retained member. You will lead a small team of product managers and analysts, driving activation, onboarding, trials, paid conversion, and viral growth, with the Analytics gate guiding experimentation.

You report to the Head of Product and collaborate with CSO, Marketing, Retention, Design, and Analytics to optimize offer economics, acquisition, and lifecycle programs.

Qualifications

• 8+ years in product, with 3+ years leading growth for consumer subscriptions or mobile products.
• Proven record of moving funnel metrics through experimentation: onboarding, paywall, trial, and conversion.
• Strong command of subscription metrics: LTV, CAC, cohort retention, and conversion funnels.
• Experience managing product managers and working closely with analysts.
• Ability to work across Marketing, Design, Engineering, and Retention without owning their budgets.
• Direct communication and a bias for shipping, measuring, and iterating.

Responsibilities

• Own paywall and plan surfaces; pricing and packaging decisions remain with CSO.
• Define trial to paid and free to paid experiences to maximize conversions.
• Drive paid subscriber conversions by optimizing first-session to checkout.
• Align activation and onboarding experiences to improve onboarding conversion.
• Lead growth roadmap, PRDs, and run Growth A/B tests through Analytics gate.
• Shape partner-driven acquisition with the Partner Product Leader.
• Own product-led growth and retention-linked save flows.
• Collaborate with Marketing, Retention, Design, and Analytics daily.

Skills

Product management

Growth leadership

Experimentation

Subscription metrics

Cross-functional leadership

Analytics collaboration

Roadmap ownership

A/B testing

Job description

iFIT is seeking a Growth Product Leader to own the funnel from first visit to retained member. You will lead a small team of product managers and analysts, driving activation, onboarding, trials, paid conversion, and viral growth, with the Analytics gate guiding experimentation.

You report to the Head of Product and collaborate with CSO, Marketing, Retention, Design, and Analytics to optimize offer economics, acquisition, and lifecycle programs.