Growth Product Lead: Build Growth Funnels & Tools

Base Power; Austin (TX); On-site; USD 120,000 - 160,000; Full time

Job summary

Base, America’s next-generation power company, seeks a growth-focused product lead to own the core funnel from first touch to long-term engagement. You will work across Growth, Engineering, Design, Operations, and Marketing to ship high-impact experiences that move customers through activation and retention.

You’ll design and run experiments, define metrics, and build new growth products and tooling from scratch, prioritizing clarity, trust, and scalable growth.

Qualifications

• Analytics fluency: you define your own events, build your own funnels, and write SQL to answer questions without waiting for a data team.
• Product ownership: you own websites, funnels, or products with measurable outcomes.
• Cross-functional collaboration: you work with engineering, design, analytics, operations, and growth teams.
• Front-end awareness: you understand layout, hierarchy, and interaction patterns to guide engineers and designers.
• Unstructured environment adaptability: you can move work forward without heavy processes.
• Figma fluency: you can prototype and communicate design ideas.
• AI fluency: you leverage AI to improve growth products.
• SQL querying: you can extract insights without a data team.

Responsibilities

• Own and improve acquisition, activation, and retention funnel from first touch through long-term engagement.
• Identify and execute large strategic bets that materially improve growth performance, scalability, or customer experience.
• Build new growth products and systems from scratch, including self-serve flows, onboarding experiences, lifecycle products, referral systems, internal tooling, and funnel infrastructure.
• Partner closely with engineering, design, analytics, operations, and growth teams to ship high-quality customer experiences quickly.
• Define and improve product measurement: instrumentation, events, funnels, experimentation frameworks, attribution hygiene, and operational reporting.
• Develop a deep understanding of customer behavior, operational constraints, and funnel performance to identify high-leverage opportunities.
• Run experiments across onboarding, routing, messaging, qualification, activation, retention, and lifecycle experiences — while maintaining a coherent and trustworthy customer experience.
• Contribute directly to implementation when needed, whether through lightweight front-end work, analytics tooling, product configuration, or rapid prototyping.

Skills

Analytics fluency

Product ownership

Cross-functional collaboration

Front-end awareness

Unstructured environment adaptability

Figma fluency

AI fluency

SQL querying

Tools

PostHog

Job description

Base, America’s next-generation power company, seeks a growth-focused product lead to own the core funnel from first touch to long-term engagement. You will work across Growth, Engineering, Design, Operations, and Marketing to ship high-impact experiences that move customers through activation and retention.

You’ll design and run experiments, define metrics, and build new growth products and tooling from scratch, prioritizing clarity, trust, and scalable growth.