Growth Lead, Utility Partnerships — Launch New Markets

Base Power Company; Austin (TX); On-site; USD 90,000 - 140,000; Full time

Job summary

Base, America’s next-generation power company, is hiring a marketing and growth generalist to launch and own customer acquisition in new markets, including geographies, utility partnerships, and homebuilder channels.

New markets at Base means building the full acquisition playbook from scratch, standing up paid media and partner channels, and iterating until you find what works. You will work closely with biz ops, sales, design, product, and growth engineering to scale.

Qualifications

• 3-10+ years of hands-on growth experience in consumer or consumer-adjacent business.
• Experience operating in early-stage or unstructured environments.
• Able to work cross-functionally with biz ops, design, sales, and product to translate growth goals into execution.
• Data fluency: connect ad performance, on-site behavior, and CRM outcomes.
• Bonus: marketing and management consulting experience.

Responsibilities

• Own customer acquisition targets across new markets with clear accountability.
• Build repeatable processes and marketing playbooks to scale into new markets.
• Design and run structured growth experiments across the funnel.
• Translate performance data into decisions, prioritizing actions.
• Ensure Base’s brand and offerings are consistently represented in new markets and partner channels.

Skills

Growth marketing

Cross-functional collaboration

Data analytics

Marketing/consulting experience

Job description

Base, America’s next-generation power company, is hiring a marketing and growth generalist to launch and own customer acquisition in new markets, including geographies, utility partnerships, and homebuilder channels.

New markets at Base means building the full acquisition playbook from scratch, standing up paid media and partner channels, and iterating until you find what works. You will work closely with biz ops, sales, design, product, and growth engineering to scale.