Growth Lead: Launch & Scale New Markets

Base; Austin (TX); On-site; USD 120,000 - 160,000; Full time

Job summary

Base, America’s next-generation power company, is hiring a marketing and growth generalist to launch and own customer acquisition in new markets, including geographies, utility partnerships, and homebuilder channels.

New markets at Base mean starting from zero and building the full acquisition playbook—paid media, partner channels, local marketing—while owning the funnel and iterating until a scalable approach is found. You’ll work with biz ops, sales, product, design, and growth engineering.

Qualifications

• 3–10+ years of hands-on growth experience, ideally owning acquisition targets in consumer or consumer-adjacent business.
• Experience operating in early-stage or unstructured environments.
• Comfortable working cross-functionally with biz ops, design, sales, and product, translating growth goals into execution.
• Data fluency with ability to connect ad performance, on-site behavior, and CRM outcomes.

Responsibilities

• Own customer acquisition targets with accountability for performance across new markets.
• Build repeatable growth processes and marketing playbooks for scaling into new markets.
• Design and run structured growth experiments across the funnel to unlock improvements.
• Translate performance data into decisions on what to double down, fix, or shut down.
• Ensure Base’s brand and offerings are consistently represented in new markets and partner channels.

Skills

Growth marketing

Customer acquisition

Cross-functional collaboration

Data fluency

Experiment design

Tools

CRM systems

Paid media platforms

Job description

Base, America’s next-generation power company, is hiring a marketing and growth generalist to launch and own customer acquisition in new markets, including geographies, utility partnerships, and homebuilder channels.

New markets at Base mean starting from zero and building the full acquisition playbook—paid media, partner channels, local marketing—while owning the funnel and iterating until a scalable approach is found. You’ll work with biz ops, sales, product, design, and growth engineering.