Growth-Powered Web Marketing Manager (Remote)

BECU

Tukwila (WA)

Hybrid

USD 83,000 - 154,000

Full time

14 days+
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Benefits offered by this job

401(k) Company Match (up to 3%)
4% annual 401(k) contribution by BECU
Medical, Dental and Vision
PTO & Exchange Program
Tuition Reimbursement
BECU Cares volunteer time off & match

Job summary

BECU in Tukwila, WA seeks a Marketing Manager - Web Optimization to drive growth by transforming insights into action. You will identify opportunities to improve digital experiences, increase conversions, and support product adoption through data-informed strategies and experimentation.

Join a team focused on innovation, continuous improvement, and scalable digital capabilities, with opportunities for hybrid/remote work depending on location.

Qualifications

  • Bachelor’s degree in Marketing, Business Administration, or Communications or equivalent experience.
  • 5 years of experience as a Product Marketing Manager or related role.
  • Experience with CMS/DXP and website optimization efforts.
  • Experience with GA4 and measuring website journeys.

Responsibilities

  • Develop and execute marketing plans aligned with growth, engagement, and performance.
  • Guide marketing across channels with measurable outcomes.
  • Lead product marketing initiatives and go-to-market strategies.
  • Conduct market research and competitive analysis to strengthen market position.
  • Establish KPIs and measure campaign ROI and impact.
  • Utilize analytics to optimize member journeys and testing insights.
  • Collaborate with cross-functional teams to execute campaigns and improve conversions.
  • Oversee integrated marketing campaigns ensuring brand consistency.

Skills

Marketing Strategy
Go-To-Market Leadership
Analytics GA4
Cross-Functional Collaboration
Project Management
Communication Skills

Education

Bachelor’s degree in Marketing/Business/Communications
Advanced degree preferred

Tools

CMS
DXP
Google Analytics GA4

Job description

BECU in Tukwila, WA seeks a Marketing Manager - Web Optimization to drive growth by transforming insights into action. You will identify opportunities to improve digital experiences, increase conversions, and support product adoption through data-informed strategies and experimentation.

Join a team focused on innovation, continuous improvement, and scalable digital capabilities, with opportunities for hybrid/remote work depending on location.

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