Growth-Powered Web Marketing Manager (Remote)

BECU; Tukwila (WA); Hybrid; USD 83,000 - 154,000; Full time

Benefits offered by this job

401(k) Company Match (up to 3%)

4% annual 401(k) contribution by BECU

Medical, Dental and Vision

PTO & Exchange Program

Tuition Reimbursement

BECU Cares volunteer time off & match

Job summary

BECU in Tukwila, WA seeks a Marketing Manager - Web Optimization to drive growth by transforming insights into action. You will identify opportunities to improve digital experiences, increase conversions, and support product adoption through data-informed strategies and experimentation.

Join a team focused on innovation, continuous improvement, and scalable digital capabilities, with opportunities for hybrid/remote work depending on location.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or Communications or equivalent experience.
• 5 years of experience as a Product Marketing Manager or related role.
• Experience with CMS/DXP and website optimization efforts.
• Experience with GA4 and measuring website journeys.

Responsibilities

• Develop and execute marketing plans aligned with growth, engagement, and performance.
• Guide marketing across channels with measurable outcomes.
• Lead product marketing initiatives and go-to-market strategies.
• Conduct market research and competitive analysis to strengthen market position.
• Establish KPIs and measure campaign ROI and impact.
• Utilize analytics to optimize member journeys and testing insights.
• Collaborate with cross-functional teams to execute campaigns and improve conversions.
• Oversee integrated marketing campaigns ensuring brand consistency.

Skills

Marketing Strategy

Go-To-Market Leadership

Analytics GA4

Cross-Functional Collaboration

Project Management

Communication Skills

Education

Bachelor’s degree in Marketing/Business/Communications

Advanced degree preferred

Tools

CMS

DXP

Google Analytics GA4

Job description

BECU in Tukwila, WA seeks a Marketing Manager - Web Optimization to drive growth by transforming insights into action. You will identify opportunities to improve digital experiences, increase conversions, and support product adoption through data-informed strategies and experimentation.

Join a team focused on innovation, continuous improvement, and scalable digital capabilities, with opportunities for hybrid/remote work depending on location.