Growth-Driven Product Marketing Manager (Remote)

Swooped; United States; On-site; USD 80,000 - 110,000; Full time

Benefits offered by this job

Health, Vision and Dental Insurance

401k

Paid Time Off

Parental Leave

Monthly free seafood box

Job summary

Wild Alaskan Company is seeking a Product Marketing Manager to drive adoption of digital product features across web and mobile apps. You will bridge digital product, marketing, brand, member experience, supply chain, operations, data science, and finance to ensure features are launched clearly and adopted throughout the member journey.

The role requires 3+ years in digital product marketing, strong analytics, and a collaborative, remote-friendly mindset in a fast-paced startup.

Qualifications

• 3+ years of experience in digital product marketing.
• Proven ability to drive digital product adoption and growth metrics.
• Strong analytical skills with data-driven decision making.
• Excellent communication and collaboration across diverse teams.
• Comfortable in a fast-paced startup environment and remote work.
• Experience conducting lightweight user research and usability testing.
• Self-starter with ability to work independently.

Responsibilities

• Partner with marketing operations and creative to lead the go-to-market strategy for new features and digital experiences.
• As the channel point‑person for the web and mobile applications, support campaign implementation across digital properties to better serve cross‑functional marketing integration.
• Translate insights from data, member feedback and research to help inform the prioritization process and position digital experiences.
• Collaborate closely with product managers throughout the entire product development cycle from insight to launch to iteration in order to drive feature adoption.
• Serve as the marketing point‑person for how we use and promote features on the site, app, and third‑party tools that serve as extensions of the native experience.
• Be scrappy: from conducting user research to building prototypes.

Skills

Digital product marketing

Growth metrics

Data analysis

Cross-functional collaboration

Remote work

User research

Usability testing

Problem solving

Tools

Intercom

Heap

Content Square

Looker

SQL

Job description

Wild Alaskan Company is seeking a Product Marketing Manager to drive adoption of digital product features across web and mobile apps. You will bridge digital product, marketing, brand, member experience, supply chain, operations, data science, and finance to ensure features are launched clearly and adopted throughout the member journey.

The role requires 3+ years in digital product marketing, strong analytics, and a collaborative, remote-friendly mindset in a fast-paced startup.