Marketing Manager - Web Optimization

BECU; Tukwila (WA); Hybrid; USD 83,000 - 154,000; Full time

Benefits offered by this job

401(k) Company Match (up to 3%)

4% annual 401(k) contribution by BECU

Medical, Dental and Vision

PTO & Exchange Program

Tuition Reimbursement

BECU Cares volunteer time off & match

Job summary

BECU in Tukwila, WA seeks a Marketing Manager - Web Optimization to drive growth by transforming insights into action. You will identify opportunities to improve digital experiences, increase conversions, and support product adoption through data-informed strategies and experimentation.

Join a team focused on innovation, continuous improvement, and scalable digital capabilities, with opportunities for hybrid/remote work depending on location.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or Communications or equivalent experience.
• 5 years of experience as a Product Marketing Manager or related role.
• Experience with CMS/DXP and website optimization efforts.
• Experience with GA4 and measuring website journeys.

Responsibilities

• Develop and execute marketing plans aligned with growth, engagement, and performance.
• Guide marketing across channels with measurable outcomes.
• Lead product marketing initiatives and go-to-market strategies.
• Conduct market research and competitive analysis to strengthen market position.
• Establish KPIs and measure campaign ROI and impact.
• Utilize analytics to optimize member journeys and testing insights.
• Collaborate with cross-functional teams to execute campaigns and improve conversions.
• Oversee integrated marketing campaigns ensuring brand consistency.

Skills

Marketing Strategy

Go-To-Market Leadership

Analytics GA4

Cross-Functional Collaboration

Project Management

Communication Skills

Education

Bachelor’s degree in Marketing/Business/Communications

Advanced degree preferred

Tools

CMS

DXP

Google Analytics GA4

Job description

Is it surprising to hear that a financial institution of 1.5 million members and over $30 billion in managed assets say that success comes from focusing on people, not profits?

Our “people helping people” philosophy has guided us since 1935, driving our deep commitment to serving our members, communities, and each other. When you join our team, you become part of a purpose-driven organization where your work makes a real difference.

While we’re proud of our history, we’re even more excited about our future. With business and technology transformation on the horizon, there’s never been a better time to be part of BECU.

You bring more than your expertise to your role, and that matters here. Your story, perspectives, and lived experiences help shape belonging at BECU and deepen how we connect with and support our employees, our members, and our communities.

PAY RANGE

The Target Pay Range for this position is $106,600.00-$130,100.00 annually. The full Pay Range is $82,900.00 - $154,000.00 annually. At BECU, compensation decisions are determined using factors such as relevant job-related skills, experience, and education or training. Should an offer for employment be made, we will consider individual qualifications. In addition to your salary, compensation incentives are available for the hired applicant. Incentives are performance based and targets vary by role.

BENEFITS – because _ people helping people _starts with supporting _ you _

• 401(k) Company Match (up to 3%)
• 4% annual contribution to your 401(k) by BECU
• Medical, Dental and Vision (family contributions as well)
• PTO Program + Exchange Program
• Tuition Reimbursement Program
• BECU Cares volunteer time off + donation match

IMPACT YOU’LL MAKE:

As a Marketing Manager - Web Optimization,you’llplay a pivotal role in driving business growth by transforming insights into action.You’llidentifyopportunities to improve digital experiences, increase conversions, and support product adoption through data-informed marketing strategies and experimentation. By partnering across teams,leveraginganalytics, andoptimizingmember journeys,you’lldirectly influence how members engage with BECU’s products and services. Your work will help shape the future of our digital experience capabilities while contributing to meaningful business outcomes.You’lljoin a team focused on innovation, continuous improvement, and building scalable solutions that drive long-term success.

To join our dynamic team, we require candidates to be residents of WA,OR,ID, AZ, TX, GA, SC, NC,CAor VA.Ifyou’relocatedin Washington state and within a reasonable driving distance from Tukwila, we arerequestingthat you come into our HQ on Tuesdays & Wednesdays.For those candidates that live outside the commute distance of TFC and in any of our approved remote work locations, this role will be remote. Remote or onsite, we are committed to ensuring you are fully engaged and included in our collaborative environment.

WHAT YOU’LL DO:

• Marketing Strategy Development: You’lldevelop and execute comprehensive marketing plans that align with organizational goals while supporting growth, engagement, and business performance.
• Strategic Direction: You’llguide marketing execution across channels and platforms, ensuring initiatives are focused on meaningful outcomes and measurable results.
• Product & Go-To-Market Leadership: You’lllead product marketing initiatives and create effective go-to-market strategies that support product launches, adoption, and growth opportunities.
• Market Intelligence: You’llconduct market research and competitive analysis to uncover insights,identifyopportunities, and strengthen BECU’s market position.
• Performance Measurement: You’llestablishand track key performance indicators (KPIs), using data and insights to assess campaign effectiveness, ROI, and business impact.
• Optimization & Insights: You’lluse analytics, customer behavior patterns, and performance data toidentifyopportunities for experimentation, testing, and conversion improvements.
• Testing & Continuous Improvement: You’llcollaborate with cross-functional partners to support testing initiatives and use performance insights to inform recommendations and future strategies.
• Campaign Leadership: You’lloversee the development and execution of integrated marketing campaigns, ensuring alignment with brand standards and businessobjectives.
• Cross-Functional Partnership: You’llwork closely with teams acrossproduct, sales, communications, analytics, digital experiences, design, and operations to drive alignment and successful execution.
• Project Management: You’llmanage multiple initiatives simultaneously, balancing priorities while ensuring deliverables are completed on time and with quality.
• Budget Stewardship: You’llmanage marketing budgets,monitorspending, and deliveraccuratefinancial reporting to support sound business decisions.
• Operational Excellence: You’llhelp ensure marketing activities remain compliant with applicable regulations, organizational policies, and industry requirements.
• Team Contribution: You’llfoster collaboration, innovation, accountability, and strong working relationships while contributingexpertiseacross the marketing organization.
• Stakeholder Engagement: You’llinfluence decisions, build alignment, and effectively communicate recommendations backed by data, research, and business insights.

WHAT YOU’LL GAIN:

• Opportunities to shape experimentation, testing, personalization, and performance optimization strategies thatimpactthousands of member interactions.
• A collaborative environment where innovation, continuous improvement, and strategic thinking are highly valued.
• The chance to help build foundational capabilities that position BECU for future growth, evolving technologies, and the next generation of digital experiences.

QUALIFICATIONS:

Minimum Qualifications:

• Bachelor’s degree in Marketing, Business Administration, or Communications, or equivalent work or education-related experience
• 5 years of experience as a Product Marketing Manager or related role

Desired Qualifications:

• Advanced degree in Marketing, Business Administration, or Communications preferred.
• Experience working with Content Management Systems (CMS) and/or Digital Experience Platforms (DXP), including designingdigital testing, personalization, content management, and website optimizationefforts
• In-depth experience working with Google Analytics (GA4) and other tools measuring all aspects of website visitor journeys
• Project management skills with a strong service focus and ability to manage multiple projects and deliverables
• Strong written and verbal communication skills, including experience developing and delivering presentations
• An in-depth understanding of testing andmeasurementtechniques as it relates to experimental design and valid, repeatable results.
• Understanding of brand management and its relationship to market positioning, marketing strategies, and tactical execution
• Business acumen with the ability to research, analyze, and apply market, competitive, and performance insights toidentifyand support marketing opportunities
• Ability to lead and inspire cross-functional collaboration, relationship building, influence, and negotiation

JOIN THE JOURNEY

Ready to make an indelible impact? Eager to be a part of a collaborative and innovative team where your ideas and contributionsdon’t just fill a role, but fuel the growth and success of BECU?

Join us and help shape the future of digital growth, member engagement, and marketing innovation while building experiences that create value for our members and our organization.

EEO Statement:

BECU is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, veteran status, disability, sexual orientation, gender identity, or any other protected status.