Growth Platform PM — Own Web Conversion & Revenue (NYC)

Slope; New York (NY); On-site; USD 200,000 - 265,000; Full time

Job summary

Profound is hiring a Product Manager, Growth Platform to own our marketing website end-to-end. This is a high-impact, high-ownership role sitting at the intersection of marketing, design, and engineering, focused on turning the site into a revenue asset.

You will manage CMS, templates, and performance, defining conversion paths and leading testing programs to improve funnel metrics. NYC onsite, competitive compensation.

Qualifications

• 4+ years in web product, growth, or digital marketing.
• Experience with CMS, A/B testing, and web analytics.
• Ability to collaborate across marketing, design, and engineering.
• Strong design sensibility and obsession with craft.

Responsibilities

• Own the marketing website end-to-end as a revenue asset.
• Enable marketing to build template pages and own content.
• Define conversion paths and customer journeys across the site.
• Run ongoing A/B and multivariate testing to improve conversions.
• Collaborate with PMM on messaging and content.
• Work with design to ship new page designs and site updates.
• Coordinate with engineering to scope and QA web development work.
• Maintain the marketing web roadmap and backlog.
• Establish and report on web KPIs: traffic-to-MQL, demo requests, etc.
• Continuously scout great websites to improve ours.

Skills

Web product management

Growth marketing

Digital marketing

CMS platforms

A/B testing

Tools

CMS platforms

A/B testing tools

Web analytics tools

Job description

Profound is hiring a Product Manager, Growth Platform to own our marketing website end-to-end. This is a high-impact, high-ownership role sitting at the intersection of marketing, design, and engineering, focused on turning the site into a revenue asset.

You will manage CMS, templates, and performance, defining conversion paths and leading testing programs to improve funnel metrics. NYC onsite, competitive compensation.