Growth Platform PM: AI-Driven Website Growth

Profound; New York (NY); On-site; USD 180,000 - 250,000; Full time

Job summary

Profound is the marketing platform for the AI era. This NYC-based on-site role drives the marketing website end-to-end, owning CMS, architecture, and performance to maximize conversions and growth.

You will lead cross-functional work with marketing, design, and engineering, maintain backlog and roadmap, and run A/B/multivariate tests to lift conversion rates across key pages and CTAs. Base salary ranges from $180,000 to $250,000 with equity and full benefits.

Qualifications

• 4+ years in a web product, growth, or digital marketing role.
• Strong design sensibility and obsession with craft; you can articulate it and uphold a high standard.
• Hands-on experience with CMS platforms, A/B testing tools, and web analytics.
• Comfortable working across marketing, design, and engineering without losing momentum.
• Highly organized with a bias toward shipping; you run a tight backlog and keep projects moving.
• Obsessive about conversion and deeply curious about what makes buyers take action.

Responsibilities

• Own the marketing website end-to-end as a pipeline and conversion asset, including CMS, architecture, and performance.
• Enable the marketing team to build out template pages and be content owners.
• Define and maintain conversion paths and customer journeys across the site, from first touch to webinar to demo request.
• Run a continuous testing and optimization program (A/B, multivariate) to improve conversion rates across key pages and CTAs.
• Partner with PMM to ensure messaging, positioning, and content are reflected across the site and updated with each launch.
• Partner with design to brief, review, and ship new page designs and site updates, serving as the marketing-side owner in the creative process.
• Manage the relationship with engineering to scope, prioritize, and QA web development work.
• Own and maintain the marketing web roadmap and backlog; run sprint or project cycles to keep work moving.
• Establish and report on web KPIs: traffic-to-MQL conversion, page engagement, demo request rate, and more.
• Constantly scour the web for great websites and make our website an excellent resource for prospects and customers.

Skills

Web product experience

Growth mindset

Digital marketing

Conversion optimization

A/B testing

Tools

CMS platforms

A/B testing tools

Web analytics

Job description

Profound is the marketing platform for the AI era. This NYC-based on-site role drives the marketing website end-to-end, owning CMS, architecture, and performance to maximize conversions and growth.

You will lead cross-functional work with marketing, design, and engineering, maintain backlog and roadmap, and run A/B/multivariate tests to lift conversion rates across key pages and CTAs. Base salary ranges from $180,000 to $250,000 with equity and full benefits.