Growth Lead, AI-Driven Website & Conversion

Genius AI; New York (NY); On-site; USD 145,000 - 170,000; Full time

Benefits offered by this job

Health & dental insurance

Flexible PTO

In-office meals NYC/SF program

Wellhub wellness program

Professional development stipend

401k from day 1

Dependent Care FSA

Parental leave

Fertility and adoption benefits

Job summary

Genius AI, based in NYC, seeks a growth-focused website leader to own end-to-end strategy from quarterly roadmaps to execution. You will work closely with Product, Design, Marketing, and Engineering to optimize conversion and win over service business owners. This role is in-office 3–4 days per week with a NYC HQ commute.

You will drive AI-powered personalization, content generation, and testing automation, expanding impact beyond websites as results prove value.

Qualifications

• 5+ years of experience driving growth at high-growth technology companies.
• AI-powered growth motions and hands-on experience with AI workflows.
• Ability to ship fast without a defined playbook and learn from results.
• Strong fundamentals in conversion optimization, funnel analysis, experimentation, and analytics.
• Product marketing instincts that translate into effective copy and positioning.
• Proficiency with analytics and experimentation platforms (GA, Mixpanel, Amplitude) and CMS like Webflow.
• HTML/CSS or front-end exposure to unblock yourself.

Responsibilities

• Architect and own the Genius AI website strategy and quarterly roadmap.
• Design and deploy AI-powered systems across the website motion.
• Execute rigorous A/B tests and iterative experiments to optimize conversions.
• Shape storytelling on the website to resonate with service business owners.
• Direct cross-functional execution with designers, developers, analytics, and partners.

Skills

Growth strategy

AI workflows

Conversion optimization

Funnel analytics

Experimentation design

Analytics platforms

Webflow CMS

HTML/CSS basics

Tools

Google Analytics

Mixpanel

Amplitude

Webflow

Job description

Genius AI, based in NYC, seeks a growth-focused website leader to own end-to-end strategy from quarterly roadmaps to execution. You will work closely with Product, Design, Marketing, and Engineering to optimize conversion and win over service business owners. This role is in-office 3–4 days per week with a NYC HQ commute.

You will drive AI-powered personalization, content generation, and testing automation, expanding impact beyond websites as results prove value.