Product Manager, Growth Platform

Profound; New York (NY); On-site; USD 180,000 - 250,000; Full time

Job summary

Profound is the marketing platform for the AI era. This NYC-based on-site role drives the marketing website end-to-end, owning CMS, architecture, and performance to maximize conversions and growth.

You will lead cross-functional work with marketing, design, and engineering, maintain backlog and roadmap, and run A/B/multivariate tests to lift conversion rates across key pages and CTAs. Base salary ranges from $180,000 to $250,000 with equity and full benefits.

Qualifications

• 4+ years in a web product, growth, or digital marketing role.
• Strong design sensibility and obsession with craft; you can articulate it and uphold a high standard.
• Hands-on experience with CMS platforms, A/B testing tools, and web analytics.
• Comfortable working across marketing, design, and engineering without losing momentum.
• Highly organized with a bias toward shipping; you run a tight backlog and keep projects moving.
• Obsessive about conversion and deeply curious about what makes buyers take action.

Responsibilities

• Own the marketing website end-to-end as a pipeline and conversion asset, including CMS, architecture, and performance.
• Enable the marketing team to build out template pages and be content owners.
• Define and maintain conversion paths and customer journeys across the site, from first touch to webinar to demo request.
• Run a continuous testing and optimization program (A/B, multivariate) to improve conversion rates across key pages and CTAs.
• Partner with PMM to ensure messaging, positioning, and content are reflected across the site and updated with each launch.
• Partner with design to brief, review, and ship new page designs and site updates, serving as the marketing-side owner in the creative process.
• Manage the relationship with engineering to scope, prioritize, and QA web development work.
• Own and maintain the marketing web roadmap and backlog; run sprint or project cycles to keep work moving.
• Establish and report on web KPIs: traffic-to-MQL conversion, page engagement, demo request rate, and more.
• Constantly scour the web for great websites and make our website an excellent resource for prospects and customers.

Skills

Web product experience

Growth mindset

Digital marketing

Conversion optimization

A/B testing

Tools

CMS platforms

A/B testing tools

Web analytics

Job description

Profound is the marketing platform for the AI era. As people increasingly turn to ChatGPT, Perplexity, and Gemini to decide what to buy, we give brands the intelligence to see how AI represents them and the Agents to act on it. Today, ~13% of the Fortune 500, plus companies like Ramp, Figma, Chime, Calendly, and DocuSign, use Profound to turn AI Search from a black box into a measurable growth channel. Backed by Lightspeed, Sequoia, Kleiner Perkins, and Khosla Ventures at a $1B valuation, we're a lean, fast-moving team across NYC, SF, Buenos Aires, and London, shipping at a relentless pace and defining a new category at the biggest shift in marketing in 25 years. If you want to do the best work of your career at the frontier of AI, come build it with us.

What you'll do

• Own the marketing website end-to-end as a pipeline and conversion asset, including CMS, architecture, and performance
• Work with the marketing team to enable them to build out template pages and be content owners
• Define and maintain conversion paths and customer journeys across the site, from first touch to webinar to demo request
• Run a continuous testing and optimization program (A/B, multivariate) to improve conversion rates across key pages and CTAs
• Partner with PMM to ensure messaging, positioning, and content are accurately reflected across the site and updated with each launch
• Partner with design to brief, review, and ship new page designs and site updates, serving as the marketing-side owner in the creative process
• Manage the relationship with engineering to scope, prioritize, and QA web development work
• Own and maintain the marketing web roadmap and backlog; run sprint or project cycles to keep work moving
• Establish and report on web KPIs: traffic-to-MQL conversion, page engagement, demo request rate, and more
• Constantly scour the web for great websites and make our website an excellent resource for prospects and customers

Who you are

• 4+ years in a web product, growth, or digital marketing role
• Strong design sensibility and obsessive attention to craft; you have a point of view on what makes a great website, you can articulate it, and you hold every page and interaction to that standard
• Hands‑on experience with CMS platforms, A/B testing tools, and web analytics
• Comfortable working across marketing, design, and engineering without losing momentum
• Highly organized with a bias toward shipping; you run a tight backlog and keep projects moving
• Obsessive about conversion and deeply curious about what makes buyers take action

Location

This is an on-site role based in our NYC office, designed for builders who thrive on speed, iteration, and meaningful impact.

For this role, the expected base salary range is $180,000 to $250,000, depending on experience. Profound's total compensation package includes base salary, equity, and a full range of benefits and perks. Final compensation will depend on factors such as your skills, experience, qualifications, and location, and will be determined during the interview process. Our recruiting team will share more details about the full compensation package and benefits as you move through hiring.

Note: All official communication from Profound will come from a @tryprofound.com email address. If you're contacted by anyone using a different domain, please disregard and report it as spam.