Growth Platform Operations Lead

Meredith Corporation; Des Moines (IA); Hybrid; USD 60,000 - 70,000; Full time

Benefits offered by this job

Medical

Dental

Vision

401K with company match

Paid holidays

Tuition reimbursement

Job summary

People Inc. is seeking a Manager, Growth Marketing Platforms to oversee email and SMS operations across brand campaigns.

You will translate product initiatives into scalable, testable workflows, manage campaign setup through deployment, monitor deliverability, and partner with cross‑functional teams to drive growth and maximize user value. This hybrid role in Des Moines, IA requires 2–3 years of email/SMS operations experience, knowledge of ESPs, and strong project management.

Qualifications

• 2-3 years of experience in email, SMS, or mobile app messaging operations.
• Knowledge of ESPs and notification systems.
• Strong project management and problem-solving skills.
• Excellent collaboration and communication across editorial, product, data, and strategy teams.
• Experience managing vendor relationships and holding partners accountable.

Responsibilities

• Oversee day-to-day email and SMS campaign operations, ensuring flawless execution and timely delivery.
• Build custom user selections and connected programs for enhanced targeting.
• Scope, build, and launch acquisition and retention campaigns, including blast and journey-based use cases (e.g., winback, onboarding, high affinity user flows).
• Own QA workflows, including link validation, image rendering, data mapping, triggering effectiveness, journey flows, preview testing, and multi-device checks.
• Manage scheduling, batching, throttling, and send-time logic to optimize throughput (including MPS requirements).
• Ensure proper setup of newsletters, lifecycle journeys, real-time alerts, and triggered communications.
• Set up or review A/B testing strategies and coordinate rollout of new templates with partners.
• Monitor real-time send statuses, error queues, and fallback handling to ensure campaigns fire as expected.
• Monitor platform health, integration failures, and journey errors; drive real-time response and root-cause investigation.
• Support advanced capabilities including segmentation, dynamic content rendering, conditional logic, and real-time triggers.
• Maintain platform folder structures, naming conventions, asset governance, and permission controls.
• Manage data hygiene efforts (inactivity criteria, churn processing, inactive segment monitoring).
• Monitor inbox placement, blocklist status, bounce codes, and sender reputation across brands and IPs.
• Partner with the deliverability consultant to identify and mitigate risks—spam traps, throttling, complaint spikes, cold IP warming, etc.
• Oversee CAN-SPAM, CASL, GDPR, and CCPA compliance across templates, data handling, and unsubscribe processes.
• Manage domain-level configurations (SPF, DKIM, DMARC) in partnership with Tech Ops.

Skills

Email/SMS ops

ESPs knowledge

Project management

Communication

Vendor management

Job description

People Inc. is seeking a Manager, Growth Marketing Platforms to oversee email and SMS operations across brand campaigns.

You will translate product initiatives into scalable, testable workflows, manage campaign setup through deployment, monitor deliverability, and partner with cross‑functional teams to drive growth and maximize user value. This hybrid role in Des Moines, IA requires 2–3 years of email/SMS operations experience, knowledge of ESPs, and strong project management.