Growth Marketing Platform Operations Manager

Dotdash Meredith; Des Moines (IA); Hybrid; USD 60,000 - 70,000; Full time

Benefits offered by this job

Medical

Dental

Vision

401K

Paid time off

Job summary

People Inc. is seeking a Manager, Growth Marketing Platforms to oversee email and SMS operations and ensure flawless execution from setup through deployment.

You will work with cross-functional teams to translate product initiatives into scalable campaigns, monitor deliverability health, and optimize send-times and QA processes. The role is hybrid in Des Moines, IA, with in-office requirements three days per week and remote work up to two days weekly.

Qualifications

• 2-3 years of experience in email, SMS, and/or mobile app messaging operations, marketing technology, or digital platform management.
• Knowledge of ESPs and notification systems.
• Strong project management and problem-solving skills, with the ability to juggle multiple priorities.
• Excellent collaboration and communication skills to work across editorial, product, data, and strategy teams.
• Experience managing vendor relationships and holding partners accountable.

Responsibilities

• Oversee day-to-day email and SMS campaign operations, ensuring flawless execution and timely delivery.
• Build custom user selections and other connected programs for enhanced targeting.
• Scope, build, and launch acquisition and retention campaigns, including blast and journey-based use cases (e.g., winback, onboarding, high affinity user flows).
• Own QA workflows, including link validation, image rendering, data mapping, triggering effectiveness, journey flows, preview testing, and multi-device checks.
• Manage scheduling, batching, throttling, and send-time logic to optimize throughput (including MPS requirements).
• Ensure proper setup of newsletters, lifecycle journeys, real-time alerts, and triggered communications.

Skills

Project management

Problem-solving

Collaboration

Communication

Vendor management

Cross-functional teamwork

Tools

ESPs

Notification systems

Job description

People Inc. is seeking a Manager, Growth Marketing Platforms to oversee email and SMS operations and ensure flawless execution from setup through deployment.

You will work with cross-functional teams to translate product initiatives into scalable campaigns, monitor deliverability health, and optimize send-times and QA processes. The role is hybrid in Des Moines, IA, with in-office requirements three days per week and remote work up to two days weekly.