Growth Marketing Platforms Manager: Email & SMS

People Inc.; New York (NY); Hybrid; USD 70,000 - 85,000; Full time

Job summary

People Inc. is seeking a Platform Operations Manager within the Growth Marketing team in New York. You will own email and SMS campaigns, oversee setup, deliverability, and cross‑functional execution across brands.

Hybrid role with in-office 3x per week in New York, NY and up to 2 remote days. You will build scalable workflows, monitor performance, and drive acquisition and retention programs.

Qualifications

• 2-3 years of experience in email, SMS, and/or mobile app messaging operations, marketing technology, or digital platform management.
• Knowledge of ESPs and notification systems.
• Strong project management and problem-solving skills, with the ability to juggle multiple priorities.
• Excellent collaboration and communication skills to work across editorial, product, data, and strategy teams.
• Experience managing vendor relationships and holding partners accountable.

Responsibilities

• Oversee day-to-day email and SMS campaign operations, ensuring flawless execution and timely delivery.
• Build custom user selections and other connected programs for enhanced targeting.
• Scope, build, and launch specific acquisition and retention campaigns, including blast and journey-based use cases (e.g., winback, onboarding, high affinity user flows).
• Own QA workflows, including link validation, image rendering, data mapping, triggering effectiveness, journey flows, preview testing, and multi-device checks.
• Manage scheduling, batching, throttling, and send-time logic to optimize throughput (including MPS requirements).
• Ensure proper setup of newsletters, lifecycle journeys, real-time alerts, and triggered communications.
• Set up or review A/B testing strategies and coordinate rollout of new templates with partners.
• Monitor real-time send statuses, error queues, and fallback handling to ensure campaigns fire as expected.

Skills

Email & SMS operations

Project management

Cross-functional collaboration

Vendor management

Tools

ESPs

Notification systems

Job description

People Inc. is seeking a Platform Operations Manager within the Growth Marketing team in New York. You will own email and SMS campaigns, oversee setup, deliverability, and cross‑functional execution across brands.

Hybrid role with in-office 3x per week in New York, NY and up to 2 remote days. You will build scalable workflows, monitor performance, and drive acquisition and retention programs.