Growth Marketing Platforms Manager – Email & SMS Ops

Dotdash Meredith; United States; Hybrid; USD 60,000 - 70,000; Full time

Benefits offered by this job

Medical benefits

Dental benefits

Vision benefits

Unlimited PTO

401K with match

Job summary

People Inc. is seeking a Platform Operations Manager to oversee email and SMS operations for growth marketing. The role focuses on translating product initiatives into scalable workflows and ensuring reliable campaigns across brands.

You will partner with cross-functional teams, manage QA, deliverability, and real-time monitoring, and drive activation and retention programs while maintaining data hygiene and compliance. A hybrid Des Moines, IA role supports remote work up to two days weekly.

Qualifications

• 2-3 years of experience in email, SMS, and/or mobile app messaging operations, marketing technology, or digital platform management.
• Knowledge of ESPs and notification systems.
• Strong project management and problem-solving skills, with the ability to juggle multiple priorities.
• Excellent collaboration and communication skills to work across editorial, product, data, and strategy teams.
• Experience managing vendor relationships and holding partners accountable.

Responsibilities

• Oversee day-to-day email and SMS campaign operations, ensuring flawless execution and timely delivery.
• Build custom user selections and other connected programs for enhanced targeting.
• Scope, build, and launch acquisition and retention campaigns, including blast and journey-based use cases.
• Own QA workflows, including link validation, image rendering, data mapping, triggering effectiveness, journey flows, preview testing, and multi-device checks.
• Manage scheduling, batching, throttling, and send-time logic to optimize throughput.

Skills

Email & SMS operations

Project management

Collaboration & communication

Vendor management

Tools

ESPs

Notification systems

Job description

People Inc. is seeking a Platform Operations Manager to oversee email and SMS operations for growth marketing. The role focuses on translating product initiatives into scalable workflows and ensuring reliable campaigns across brands.

You will partner with cross-functional teams, manage QA, deliverability, and real-time monitoring, and drive activation and retention programs while maintaining data hygiene and compliance. A hybrid Des Moines, IA role supports remote work up to two days weekly.