Email & SMS Growth Platform Lead

People Inc.; Des Moines (IA); Hybrid; USD 60,000 - 70,000; Full time

Benefits offered by this job

Medical

Dental

Vision

401K with company match

Unlimited PTO

Life insurance

Job summary

People Inc. in Des Moines, IA, seeks a Manager, Growth Marketing Platforms to own operations for email, SMS, and push programs, translating product initiatives into scalable workflows across campaigns from setup to deployment.

You will oversee campaign execution, deliverability health, and cross-functional partnerships to drive user value and growth, with a hybrid work model (3 days in office, up to 2 remote).

Qualifications

• 2-3 years in email, SMS, and/or mobile app messaging operations.
• Knowledge of ESPs and notification systems.
• Strong project management and problem-solving skills, with the ability to juggle multiple priorities.
• Excellent collaboration and communication across editorial, product, data, and strategy teams.
• Experience managing vendor relationships and holding partners accountable.

Responsibilities

• Oversee day-to-day email and SMS campaign operations, ensuring flawless execution and timely delivery.
• Build custom user selections and other connected programs for enhanced targeting.
• Scope, build, and launch specific acquisition and retention campaigns, including blast and journey-based use cases (e.g., winback, onboarding, high affinity user flows).
• Own QA workflows, including link validation, image rendering, data mapping, triggering effectiveness, journey flows, preview testing, and multi-device checks.
• Manage scheduling, batching, throttling, and send-time logic to optimize throughput (including MPS requirements).
• Ensure proper setup of newsletters, lifecycle journeys, real-time alerts, and triggered communications.
• Set up or review A/B testing strategies and coordinate rollout of new templates with partners.
• Monitor real-time send statuses, error queues, and fallback handling to ensure campaigns fire as expected.
• Monitor platform health, integration failures, and journey errors; drive real-time response and root-cause investigation.
• Support advanced capabilities including segmentation, dynamic content rendering, conditional logic, and real-time triggers.
• Maintain platform folder structures, naming conventions, asset governance, and permission controls.
• Manage data hygiene efforts (inactivity criteria, churn processing, inactive segment monitoring).
• Deliverability & Performance: Monitor inbox placement, blocklist status, bounce codes, and sender reputation across brands and IPs.
• Partner with the deliverability consultant to identify and mitigate risks—spam traps, throttling, complaint spikes, cold IP warming, etc.
• Oversee CAN-SPAM, CASL, GDPR, and CCPA compliance across templates, data handling, and unsubscribe processes.
• Manage domain-level configurations (SPF, DKIM, DMARC) in partnership with Tech Ops.

Skills

Email/SMS operations

ESPs knowledge

Project management

Cross-functional collaboration

Vendor management

Tools

ESP platforms

Notification systems

Job description

People Inc. in Des Moines, IA, seeks a Manager, Growth Marketing Platforms to own operations for email, SMS, and push programs, translating product initiatives into scalable workflows across campaigns from setup to deployment.

You will oversee campaign execution, deliverability health, and cross-functional partnerships to drive user value and growth, with a hybrid work model (3 days in office, up to 2 remote).