Growth & Performance Paid Media Analyst

AMA Detroit; Washington, Northern (District of Columbia, KY); Hybrid; USD 70,000 - 95,000; Full time

Benefits offered by this job

Hybrid schedule

Medical benefits

Tuition reimbursement

Job summary

U.S. News & World Report in Washington, DC is seeking a hands-on Paid Search & Social Marketing Specialist to support a cross-vertical team. You will execute, optimize, and scale multi-channel campaigns across SEM and Paid Social, with a strong focus on building an A/B testing program.

Reporting to the SEM & Paid Marketing Manager, you will grow high-intent audiences, manage performance budgets, and partner with Data Science, UX, and Content teams to improve lead quality and attribution.

Qualifications

• Minimum of 3 years hands-on performance marketing experience across paid search and paid social.
• Strong proficiency with Looker Studio and GA4 for analytics.
• Excellent Excel/Google Sheets skills (Pivot tables, VLOOKUPs, arrays).
• Experience with affiliate marketing is a must.
• UX/landing page optimization experience.
• Bachelor019s degree in Marketing, Economics, Statistics, Communications, or related field.

Responsibilities

• Execute, launch, and manage daily paid search and paid social campaigns.
• Collaborate with Marketing Manager to align search and social strategies and leverage data for targeting.
• Develop end-to-end A/B testing pipelines for creative, copy, and landing pages.
• Work with Data Science, UX, and Content teams to improve lead quality and attribution models.
• Implement automated bidding and pacing strategies and monitor budget adherence.
• Partner with Data, Partner, & Product teams to align paid traffic with user experience and down-funnel quality.

Skills

Performance marketing

Paid search

Paid social

Campaign execution

A/B testing

Attribution modeling

Excel/Sheets

GA4

Looker Studio

Cross-functional collaboration

Education

Bachelor019s degree in Marketing, Economics, Statistics, Communications, or related field

Tools

Google Ads

Meta Ads Manager

LinkedIn Campaign Manager

Microsoft Advertising

GA4

Job description

U.S. News & World Report in Washington, DC is seeking a hands-on Paid Search & Social Marketing Specialist to support a cross-vertical team. You will execute, optimize, and scale multi-channel campaigns across SEM and Paid Social, with a strong focus on building an A/B testing program.

Reporting to the SEM & Paid Marketing Manager, you will grow high-intent audiences, manage performance budgets, and partner with Data Science, UX, and Content teams to improve lead quality and attribution.