A/B Testing-Driven Paid Media Analyst

Accreditation Council for Graduate Medical Education; Washington (District of Columbia); Hybrid; USD 70,000 - 95,000; Full time

Job summary

U.S. News & World Report in Washington, DC is seeking a hands-on Paid Search & Social Marketing Specialist to drive growth across SEM and Paid Social channels, with a strong focus on A/B testing and budget discipline.

You will collaborate with Data, UX, Content teams to optimize lead quality, attribution, and landing pages, while building scalable campaigns across Google Ads, Meta, LinkedIn, and more.

Qualifications

• Bachelor’s degree in Marketing, Economics, Statistics, Communications, or related field.
• 3+ years of hands-on performance marketing experience across paid search and paid social.
• Experience with Google Ads, Meta Ads Manager, LinkedIn Campaign Manager.
• Strong analytical rigor with Excel/Sheets and GA4 / Looker Studio.
• Excellent campaign execution and optimization skills.
• Experience in affiliate marketing and familiarity with marketing automation tools.

Responsibilities

• Build, launch, and manage daily performance campaigns across search engines (Google Ads, Microsoft Advertising) and major paid social platforms (Meta, LinkedIn, TikTok) to support high-growth verticals.
• Partner with the marketing manager to integrate paid search and paid social strategies, leveraging data to inform targeting and attribution.
• Implement end-to-end A/B testing pipelines from creative variants to landing page CRO.
• Collaborate with Data Science, UX, and Content teams to track lead quality and refine attribution models.
• Monitor budgets and bid strategies to meet acquisition targets while maintaining pacing.
• Work with Data, Partner, and Product teams to align paid traffic with site user experience and down-funnel quality.

Skills

Campaign management

Paid search

Paid social

Excel/Sheets

GA4

Looker Studio

Analytics

Attention to detail

Creative thinking

Education

Bachelor’s degree in Marketing, Economics, Statistics, Communications, or related field

Tools

Google Ads

Meta Ads Manager

LinkedIn Campaign Manager

TikTok Ads

Job description

U.S. News & World Report in Washington, DC is seeking a hands-on Paid Search & Social Marketing Specialist to drive growth across SEM and Paid Social channels, with a strong focus on A/B testing and budget discipline.

You will collaborate with Data, UX, Content teams to optimize lead quality, attribution, and landing pages, while building scalable campaigns across Google Ads, Meta, LinkedIn, and more.