Performance Marketing Specialist: Paid Search & Social

U.S. News & World Report; Washington (District of Columbia); Hybrid; USD 70,000 - 95,000; Full time

Benefits offered by this job

Medical insurance

Paid vacation

Tuition reimbursement

Training opportunities

Job summary

U.S. News & World Report seeks a hands-on Paid Search & Social Marketing Specialist to drive multi-channel paid acquisition. You’ll optimize campaigns across Google Ads, Meta, LinkedIn, and more, with a strong emphasis on testing and data-driven decisions.

You’ll collaborate with Data Science, UX, and Content teams to improve attribution and lead quality while managing budgets to meet acquisition targets, with a hybrid schedule preferred in Washington, DC.

Qualifications

• Minimum of 3 years’ hands-on performance marketing experience.
• Proficient in major social ad managers and Google Ads.
• Strong analytical and Excel/Sheets skills; experience with GA4 preferred.

Responsibilities

• Plan, execute, and optimize multi-channel paid campaigns across SEM and Paid Social.
• Collaborate with cross-vertical teams to scale high-growth verticals.
• Lead A/B testing and creative optimization to improve ROAS.
• Coordinate with Data Science, UX, and Content teams on attribution.
• Monitor budgets and automate bidding strategies for efficiency.
• Partner with Product and Marketing to align traffic with user experience.

Skills

Performance marketing

Paid social

SEM

Data analysis

AB testing

Excel/Sheets

Education

Bachelor's degree in Marketing or related field

Tools

Google Ads

Meta Ads Manager

LinkedIn Campaign Manager

GA4

Job description

U.S. News & World Report seeks a hands-on Paid Search & Social Marketing Specialist to drive multi-channel paid acquisition. You’ll optimize campaigns across Google Ads, Meta, LinkedIn, and more, with a strong emphasis on testing and data-driven decisions.

You’ll collaborate with Data Science, UX, and Content teams to improve attribution and lead quality while managing budgets to meet acquisition targets, with a hybrid schedule preferred in Washington, DC.