Growth-Focused Paid Media Analyst

CEMA Online; Washington, Northern (District of Columbia, KY); Hybrid; USD 70,000 - 95,000; Full time

Benefits offered by this job

Paid vacation

Medical benefits

Tuition reimbursement

Training

Job summary

U.S. News & World Report is seeking a hands-on Paid Search & Social Marketing Specialist to drive multi-channel paid acquisition across SEM and Paid Social platforms. The role focuses on execution, optimization, and scaling, with a strong emphasis on building an A/B testing program.

You will grow high-intent audiences, generate leads, and manage performance budgets efficiently to meet acquisition targets. A hybrid schedule in Washington, DC is preferred for this role.

Qualifications

• 3+ years of hands-on performance marketing experience across search and paid social.
• Proficient with major social ad managers and Google Ads.
• Strong Excel/Sheets skills and familiarity with Looker Studio/GA4.

Responsibilities

• Build, launch, and manage daily performance campaigns across search and paid social platforms.
• Integrate paid search and paid social strategies to inform audience targeting and funnel performance.
• Implement end-to-end A/B testing pipelines for rapid learning and optimization.
• Collaborate with Data, UX, and Content teams to track lead quality and refine attribution.
• Monitor budgets with automated bidding strategies and ensure pacing.

Skills

Performance marketing

Data analysis

Campaign management

Excel/Sheets

Creative thinking

Education

Bachelor’s degree in Marketing, Economics, Statistics, Communications, or related field

Tools

Google Ads

Meta Ads Manager

LinkedIn Campaign Manager

GA4

Looker Studio

Job description

U.S. News & World Report is seeking a hands-on Paid Search & Social Marketing Specialist to drive multi-channel paid acquisition across SEM and Paid Social platforms. The role focuses on execution, optimization, and scaling, with a strong emphasis on building an A/B testing program.

You will grow high-intent audiences, generate leads, and manage performance budgets efficiently to meet acquisition targets. A hybrid schedule in Washington, DC is preferred for this role.