Growth & Performance Marketing Leader — Hybrid

AllianceCorp Property Experts; North Carolina; Hybrid; USD 125,000 - 167,000; Full time

Benefits offered by this job

Parental leave policy

Training and development

Employee Assistance Program (EAP)

Quarterly engagement surveys

Monthly team events and initiatives

Hybrid working

Job summary

AllianceCorp seeks a marketing leader to drive performance across paid and organic channels, optimise conversion and lead-generation, and align campaigns with business priorities. You will lead a nine-person team across multiple entities, partnering with Brand, Sales and Technology to turn strategy into results.

You will own testing, analytics and ROI, ensure scalable marketing practices, and mentor the team as the business scales. Hybrid working and a multi‑million-dollar budget are provided.

Qualifications

• Experience in performance marketing, conversion rate optimisation, growth marketing, digital acquisition or a closely related field.
• Strong experience analysing digital performance and turning data into practical, commercially focused decisions.
• Solid understanding of paid search, paid social, campaign optimisation, landing pages and lead-generation funnels.
• Experience designing and evaluating A/B tests, using insights to improve conversion and campaign effectiveness.
• Confidence working with analytics and optimisation tools such as GA4, Google Tag Manager, heatmaps and session-recording platforms.
• Understanding CRM systems, marketing automation, lead management and how marketing activity drives sales outcomes.
• Experience managing or mentoring people and leading teams in marketing functions.
• Strong stakeholder management skills and ability to work across teams and priorities.
• Commercial mindset and high standard of execution, able to challenge assumptions when data tells a different story.

Responsibilities

• Conversion rate optimisation: analyse landing pages and customer journeys to reduce friction and improve lead conversion.
• Performance marketing: improve paid search, paid social and digital advertising using data and audience insights.
• Campaign strategy and execution: manage campaigns across digital acquisition, webinars, events and internal programs with measurable outcomes.
• Multi-entity marketing: coordinate marketing across multiple entities and audiences while maintaining performance focus.
• Testing and experimentation: establish a structured approach to A/B testing and apply insights for ongoing improvements.
• Lead generation and funnel performance: enhance lead capture, nurture and progression with Sales and CRM.
• Data, analytics and reporting: track trends and translate findings into commercial recommendations.
• Marketing investment and ROI: evaluate campaigns and channels for efficiency and impact.
• Cross-functional collaboration: align with organic, communications, social and campaign delivery teams.

Skills

Performance marketing

Conversion rate optimisation

Growth marketing

Digital acquisition

A/B testing

Analytics

CRM systems

Stakeholder management

Leadership

Tools

GA4

Google Tag Manager

Heatmaps

Session recording tools

Job description

AllianceCorp seeks a marketing leader to drive performance across paid and organic channels, optimise conversion and lead-generation, and align campaigns with business priorities. You will lead a nine-person team across multiple entities, partnering with Brand, Sales and Technology to turn strategy into results.

You will own testing, analytics and ROI, ensure scalable marketing practices, and mentor the team as the business scales. Hybrid working and a multi‑million-dollar budget are provided.