Growth Paid Acquisition Lead — Scale & SQLs

Modern Family Law; California (MO); Remote; USD 100,000 - 115,000; Full time

Benefits offered by this job

Health Care Plan

Retirement Plan

Life Insurance

Paid Time Off

Disability Insurance

Training & Development

Work from Anywhere

Job summary

Modern Family Law in the United States is seeking a Growth Paid Acquisition Specialist II to grow our paid advertising program and the qualified leads it produces. This role will own performance from impression through qualified lead, collaborating with marketing operations, analytics, and sales teams.

The ideal candidate has 4+ years in PPC/paid search, strong Google Ads expertise, and proficiency with HubSpot, GA4, GTM, and CallRail. Remote-friendly, with opportunities to expand across markets.

Qualifications

• Bachelor’s degree in marketing or related field.
• 4 years of PPC/paid search experience.
• Proven track record growing paid programs and pipeline.
• Strong expertise in Google Ads, Local Services Ads, YouTube, and Bing.
• Proficiency in HubSpot, GA4, GTM, and CallRail.
• Hands-on experience with A/B testing, conversion optimization, audience strategy, and attribution modeling.
• Understanding of interaction between paid and organic search.
• Familiarity with ad extensions, audience segmentation, and Google AI Max for Search.
• Strong analytical skills with accountability for downstream lead quality.
• Budget management with disciplined spending.
• Clear communication and ability to work across teams.

Responsibilities

• Manage search, Local Services Ads, display, and video campaigns across all active markets.
• Plan and launch Google Ads and Local Services Ads, CTV campaigns for new location openings.
• Scale proven campaigns into new budgets, markets, and audiences; design new experiments.
• Own lead quality, not just volume: optimize toward cost per qualified lead, SQL pass-through, and retained client contribution, using HubSpot and Salesforce data.
• Use CallRail to track, score, and attribute inbound calls, and feed data back into optimization.
• Collaborate on landing page, offer, and funnel testing to lift conversion rate and lead quality.
• Optimize campaigns to improve Quality Scores and reduce cost per conversion.
• Identify negative keywords and refine targeting to improve relevance and cut wasted spend.
• Implement and monitor conversion tracking and audience segmentation (GA4, GTM, CallRail).
• Develop forecasts and budgets for new and existing locations with Finance and Sales.
• Test bidding strategies (manual, automated, target CPA, and target ROAS).
• Research competitors, location performance, and growth opportunities to inform planning.
• Research and manage paid legal directories (Justia, Super Lawyers, etc.).
• Provide backup or overflow support on paid social campaigns as needed.

Skills

PPC / paid search

A/B testing

Conversion optimization

Audience strategy

Attribution modeling

Budget management

Analytical skills

Cross-functional collaboration

Education

Bachelor’s degree in marketing or related field

Tools

HubSpot

GA4

Google Tag Manager

CallRail

Job description

Modern Family Law in the United States is seeking a Growth Paid Acquisition Specialist II to grow our paid advertising program and the qualified leads it produces. This role will own performance from impression through qualified lead, collaborating with marketing operations, analytics, and sales teams.

The ideal candidate has 4+ years in PPC/paid search, strong Google Ads expertise, and proficiency with HubSpot, GA4, GTM, and CallRail. Remote-friendly, with opportunities to expand across markets.