Paid Search Growth Manager (Lead Gen & ROAS)

80Twenty LLC; Delaware; Hybrid; USD 90,000 - 130,000; Full time

Job summary

80Twenty LLC is seeking a Paid Search Manager to join a growth-focused team, owning paid search strategy and hands-on execution for lead generation across Google and Microsoft platforms. The role emphasizes both strategic direction and scaling performance in a hybrid setting.

You will manage a $1M+ annual paid search investment, optimize campaigns across Search, YouTube, and remarketing, and build scalable structures to drive acquisition and revenue growth.

Qualifications

• 4+ years managing paid search at scale in acquisition-focused environments.
• Direct ownership of strategy and execution across Google Ads and Microsoft Advertising.
• Experience managing $1M+ annual paid search budgets with efficiency targets.

Responsibilities

• Own paid search strategy and execution across Google Ads and Microsoft Advertising.
• Lead execution across Search, Performance Max, YouTube, and remarketing.
• Manage budget allocation and bidding strategies across a $1M+ annual investment.
• Build and maintain scalable account structures aligned to acquisition, engagement, and revenue goals.
• Develop keyword, query, and audience expansion frameworks.
• Design and execute structured test-and-learn roadmaps across campaigns and landing pages.
• Forecast and plan investment aligned to targets through 12–18 months.
• Ensure proper tracking, signals, and attribution frameworks.
• Analyze performance data and implement optimizations for efficiency and conversion outcomes.
• Monitor performance and surface recommendations proactively.

Skills

Paid search strategy

Google Ads

Microsoft Advertising

Lead generation

Forecasting

Analytics

Performance optimization

A/B testing

Budget management

LTV/value-based metrics

Tools

Google Ads

Microsoft Advertising

YouTube Ads

Performance Max

Job description

80Twenty LLC is seeking a Paid Search Manager to join a growth-focused team, owning paid search strategy and hands-on execution for lead generation across Google and Microsoft platforms. The role emphasizes both strategic direction and scaling performance in a hybrid setting.

You will manage a $1M+ annual paid search investment, optimize campaigns across Search, YouTube, and remarketing, and build scalable structures to drive acquisition and revenue growth.