Growth-Oriented Director, Pediatric Home Health

Care Options for Kids; Meadville (Crawford County); On-site; USD 75,000 - 82,000; Full time

Benefits offered by this job

Dental insurance

Flexible spending account

Health insurance

Health savings account

Life insurance

Paid time off

Vision insurance

Job summary

Care Options for Kids in Meadville, PA is seeking a results-driven professional to lead marketing and business operations. This role focuses on creating and executing a comprehensive marketing plan, growing referrals, and strengthening relationships with clients, caregivers, and referral sources.

The position requires independence, strong organization, and the ability to analyze ROI while coordinating with internal teams to maximize service delivery and payer relationships.

Qualifications

• Preferred Bachelors degree in business, health care administration, or related field, or a minimum five years of relevant professional experience.
• Intermediate competency with computers and other technology that are utilized to conduct job functions including Microsoft Word, Outlook and Excel.
• Ability to think independently with outcome-based focus.

Responsibilities

• Create and implement marketing plan and strategy with clear goals.
• Monitor and evaluate effectiveness of marketing efforts through analysis of activity and referrals.
• Adjust plan, as needed, to maximize ROI of marketing resources.
• Conduct market research including competitive and demographic analyses.
• Identify new and existing top accounts and forge strong business relationships.
• Maintain high level of communication with office staff to stay aware of new and potential referral sources.
• Present multiple service lines to accounts as appropriate.
• Grow the assigned area in client census, service hours, revenue and geographical territory.
• Establish relationships with local hospitals and case management/discharge planning to become referral partners for home health services.

Skills

Independence

Organization

Communication

Education

Bachelor's degree (Preferred)

Tools

Microsoft Word

Outlook

Excel

Job description

Care Options for Kids in Meadville, PA is seeking a results-driven professional to lead marketing and business operations. This role focuses on creating and executing a comprehensive marketing plan, growing referrals, and strengthening relationships with clients, caregivers, and referral sources.

The position requires independence, strong organization, and the ability to analyze ROI while coordinating with internal teams to maximize service delivery and payer relationships.