Growth & Optimization Lead - MarTech & A/B Testing

Google Inc.; Austin (TX); On-site; USD 105,000 - 154,000; Full time

Job summary

GFiber, an Alphabet company, is seeking a Growth Marketer to own the experimentation roadmap across its digital channels. You will drive customer acquisition and revenue growth by using data to identify opportunities and lead optimization across ads, landing pages, and forms.

Collaborate with MarTech and Engineering to ensure tracking integrity, develop dashboards, and communicate insights to stakeholders. This role requires 4+ years in growth marketing and experience with A/B testing and

Qualifications

• Bachelor's degree in Digital Marketing, CS, or equivalent.
• 4+ years in digital/growth marketing with A/B testing on high-traffic sites.
• Experience with A/B tools: Optimizely, Optimize, Test & Target.
• SQL and Python for data analysis, dashboards, and data pipelines.

Responsibilities

• Lead end-to-end experimentation across ads, landing pages, and forms.
• Analyze acquisition performance using web, app, and media analytics.
• Coordinate with MarTech and Engineering for tracking and integrations.
• Develop dashboards to report outcomes and strategic recommendations.
• Manage website content updates and change requests for MarTech tools like Contentful and Optimizely.

Skills

A/B testing

SQL

Python

Data analysis

Dashboard development

MarTech

Education

Bachelor's degree in Digital Marketing or Computer Science

Tools

Optimizely

Contentful

Test and Target

Optimize

Job description

GFiber, an Alphabet company, is seeking a Growth Marketer to own the experimentation roadmap across its digital channels. You will drive customer acquisition and revenue growth by using data to identify opportunities and lead optimization across ads, landing pages, and forms.

Collaborate with MarTech and Engineering to ensure tracking integrity, develop dashboards, and communicate insights to stakeholders. This role requires 4+ years in growth marketing and experience with A/B testing and