Growth Product Manager, Digital Optimization & Experiments

Happy Head; San Francisco (CA); On-site; USD 120,000 - 190,000; Full time

Job summary

Happy Head is seeking a Product Manager, Digital Optimization & Experimentation in San Francisco to drive ecommerce optimization across acquisition funnels, landing pages, product pages and checkout. You will work with the CGO, CEO and cross-functional teams to identify friction and prioritize a high-velocity testing roadmap.

This hands-on role focuses on digital conversion, measurement, and delivering experiments from idea through launch.

Qualifications

• 5+ years of experience in product management, growth, and digital optimization.
• Proven track record improving conversion rate and AOV through experiments.
• Strong analytical skills and data-driven decision making.
• Experience partnering with marketing, design, engineering and analytics teams.
• Excellent written and verbal communication.

Responsibilities

• Build and maintain a prioritized testing roadmap across landing pages, consultation funnels, product pages and checkout, weighing customer impact, business value, effort and confidence.
• Diagnose where the customer journey is breaking down and translate Growth and paid-media insights into clear digital-product initiatives and experiments.
• Develop test hypotheses, requirements, success metrics and decision criteria before launch; lead each experiment from planning through execution, analysis and readout.
• Increase testing velocity while maintaining a strong customer experience and reliable measurement, including identifying lower-complexity experiments that can launch with limited engineering support.
• Support digital experiences for new Rx and OTC product launches — landing pages, funnels, product pages, checkout and measurement.
• Support cross-sell, upsell and add-on experiences that increase customer value and diversify customer baskets.
• Recommend tools, workflows and practical AI applications that improve testing, analysis and execution speed.
• Surface risks and tradeoffs early and keep stakeholders aligned on priorities and progress.

Skills

Product management

Growth product

Digital optimization

Ecommerce

Analytical skills

Project management

Requirements writing

Communication skills

Cross-functional collaboration

Job description

Happy Head is seeking a Product Manager, Digital Optimization & Experimentation in San Francisco to drive ecommerce optimization across acquisition funnels, landing pages, product pages and checkout. You will work with the CGO, CEO and cross-functional teams to identify friction and prioritize a high-velocity testing roadmap.

This hands-on role focuses on digital conversion, measurement, and delivering experiments from idea through launch.