Growth Optimization Lead — Data-Driven Acquisition (Hybrid)

HelloFresh; Berlin (NH); Hybrid; USD 78,000 - 123,000; Full time

Benefits offered by this job

Hybrid working model

Berlin relocation support

Pension scheme subsidy

Job summary

HelloFresh Berlin is seeking a Team Lead, Growth Optimization to drive audience strategy and ad progression, boosting acquisition and conversion across marketing channels. You will manage day-to-day execution and optimize first-party data usage.

You will mentor team members, align with product and tech, and turn test learnings into actionable improvements. The role emphasizes ROI, KPI tracking, and scalable solutions across markets with a hybrid working model.

Qualifications

• 3–5 years in growth, performance marketing, CRO, or related roles.
• Experience mentoring team members on projects.
• Strong data skills and ability to use Customer Data Platforms and metrics.

Responsibilities

• Manage and support team members across audience strategy and ad progression initiatives, fostering ownership and priorities.
• Execute Growth Optimization initiatives aligned with strategy and quarterly objectives.
• Provide input on audience strategy, experimentation and ad progression performance to partner teams.
• Collaborate with Product, Marketing, AdTech and Analytics to ensure aligned strategies and impact.
• Drive data-based decisions by reviewing performance results and using insights to adjust priorities.
• Oversee execution of audience strategy and experimentation to improve acquisition and conversion.

Skills

Growth

Performance marketing

CRO / Ad Progression

Audience strategy

Data-driven decisions

Mentoring

Education

Bachelor degree in Marketing

Job description

HelloFresh Berlin is seeking a Team Lead, Growth Optimization to drive audience strategy and ad progression, boosting acquisition and conversion across marketing channels. You will manage day-to-day execution and optimize first-party data usage.

You will mentor team members, align with product and tech, and turn test learnings into actionable improvements. The role emphasizes ROI, KPI tracking, and scalable solutions across markets with a hybrid working model.