Growth Operations & Performance Marketing Lead

HellaGoodAudio; United States; Remote; USD 120,000 - 180,000; Full time

Job summary

Gameopedia is seeking a commercially minded operator to stabilise the growth machine. You will own the HubSpot governance, lead capture and routing, and drive paid demand generation across priority use cases.

You will connect audience, offer, creative, and landing pages, then improve the full loop with clear evidence of what works, working with Sales, Marketing and Product to enable faster, more reliable growth.

Qualifications

• 4–7+ years in B2B marketing operations or demand-generation marketing.
• Strong hands-on HubSpot capability, including CRM data structure, workflows, lists, forms, campaign operations and reporting.
• Proven ability to plan and optimise paid campaigns on LinkedIn and/or Google around commercial quality, not only lead volume.
• Solid understanding of tracking, attribution trade-offs, UTMs, conversion paths and how Sales follow-up affects campaign performance.
• A systems mindset: document, improve and make work reusable instead of solving the same problem repeatedly.
• High agency and good judgment to translate ambiguity into practical direction and ship a V1.

Responsibilities

• Own Growth Operations & Commercial Infrastructure: govern lifecycle stages, properties, workflows and data quality.
• Run paid demand generation and conversion campaigns across LinkedIn and Google with guardrails.
• Own the performance loop: audience, offer, creative, landing page, tracking and sales outcome.
• Create test plans and translate results into actionable recommendations, not vanity metrics.
• Develop growth systems, automation and lightweight playbooks for the team.

Skills

HubSpot expertise

Paid demand generation

Campaign optimization

Data analysis

Cross-functional collaboration

Tools

HubSpot

GA4

Google Tag Manager

Enrichment tools

APIs

No-code automation platforms

Job description

Gameopedia is seeking a commercially minded operator to stabilise the growth machine. You will own the HubSpot governance, lead capture and routing, and drive paid demand generation across priority use cases.

You will connect audience, offer, creative, and landing pages, then improve the full loop with clear evidence of what works, working with Sales, Marketing and Product to enable faster, more reliable growth.