Growth Marketer: AI-Driven, Systems-Building for B2B SaaS

Playbypoint; United States; On-site; USD 90,000 - 135,000; Full time

Job summary

Playbypoint is seeking a growth marketing leader to own scalable channels and lifecycle programs for a global sports club platform. You will drive SEO, content, and lifecycle programs via HubSpot, while guiding website optimization and paid channels to build a predictable pipeline.

The role blends technical audits, creative copy, and data-driven experimentation. You will collaborate with founders and sales to turn demand into qualified pipeline, leveraging AI tools and a fast-moving,

Qualifications

• 3 to 5 years in growth, demand gen, or lifecycle marketing, ideally in B2B SaaS.
• Proven track record with real growth results; show numbers from a channel or system you opened or improved.
• Range across the stack: strategy, copy, design, paid ops, analytics, content.
• AI-driven, human-led instincts; familiarity with AI tools and automation.
• Real experimentation habit with roadmaps you own.
• Strong writing that earns clicks through specificity.
• Hands-on HubSpot across workflows, sequences, segmentation, and reporting.
• Hands-on SEO across keyword research, technical audits, on-page work, backlinks, and content.

Responsibilities

• SEO, AEO, and GEO end-to-end management.
• Retention and lifecycle through HubSpot workflows and email programs.
• Own the marketing website and optimize conversion paths.
• Guide paid ads with an agency; drive ROAS stability.
• Track full-funnel analytics and present leadership-ready insights.
• Maintain repeatable channels like webinars and a referral engine.
• Identify and test new channels and scale successful ones.

Skills

Growth marketing

Lifecycle marketing

SEO

HubSpot

WordPress

Analytics

Content writing

Experimentation

Tools

Claude

Lovable

GitHub

SEMrush

Job description

Playbypoint is seeking a growth marketing leader to own scalable channels and lifecycle programs for a global sports club platform. You will drive SEO, content, and lifecycle programs via HubSpot, while guiding website optimization and paid channels to build a predictable pipeline.

The role blends technical audits, creative copy, and data-driven experimentation. You will collaborate with founders and sales to turn demand into qualified pipeline, leveraging AI tools and a fast-moving,