Growth Marketing Lead: Engagement & Retention

PNC Financial Services Group; Pittsburgh (Allegheny County); On-site; USD 120,000 - 180,000; Full time

Job summary

PNC Financial Services Group is seeking a Marketing Lead to drive retention and growth initiatives across the customer lifecycle. Based in an in-office setting, you will collaborate with product, analytics, finance, risk, and marketing teams to translate insights into scalable programs that deepen customer engagement.

The ideal candidate brings 5+ years in retention or growth marketing within financial services, and excels at turning customer data into actionable campaigns.

Qualifications

• 5+ years of experience in retention, lifecycle, CRM, relationship, or growth marketing, preferably within financial services or another regulated industry.
• Demonstrated experience creating and scaling new programs and campaigns to influence behavior and deliver measurable business results.
• Combines strategic thinking with strong execution, using customer insights, analytical problem solving, and sound judgment to move from opportunity identification to market-ready solutions.
• Demonstrates intellectual curiosity and a desire to learn, regularly asking questions, exploring customer behavior, and connecting information across multiple sources to uncover opportunities.
• Embraces a test-and-learn mindset, using experimentation and measurement to continuously improve customer and business outcomes.
• Leads effectively through influence, building alignment across a complex corporate environment and communicating confidently with cross-functional partners and senior leaders.
• Bilingual experience is a plus.

Responsibilities

• Supports the development and leads the execution of integrated, multi-channel strategic marketing plans for one or more products/initiatives/channels.
• Supports the development and prioritization of business and marketing objectives, development of value propositions and target segments leveraging competitive intelligence and insights to drive growth strategies.
• Translates desired business outcomes into marketing strategy and executes marketing programs/initiatives that may include advertising, sales content and internal communications.
• Coordinates and influences complex, multi-functional program teams and ensures data collected is synthesized to provide business intelligence.
• Influences the budget while ensuring all operating activities are optimized and delivered within the established budget framework.
• Implements and oversees activities including coordination with legal, compliance, finance, risk and other key partners, coordinating development and execution with agencies and internal partners.

Skills

Retention marketing

Lifecycle marketing

CRM

Growth marketing

Cross-functional collaboration

Job description

PNC Financial Services Group is seeking a Marketing Lead to drive retention and growth initiatives across the customer lifecycle. Based in an in-office setting, you will collaborate with product, analytics, finance, risk, and marketing teams to translate insights into scalable programs that deepen customer engagement.

The ideal candidate brings 5+ years in retention or growth marketing within financial services, and excels at turning customer data into actionable campaigns.