VP of Growth Marketing

eMoney Advisor; United States; Remote; USD 202,000 - 263,000; Full time

Benefits offered by this job

Annual bonus program

Health insurance

Retirement contributions

Paid time off

Sick leave

Parental leave

Job summary

eMoney Advisor is seeking a VP of Growth Marketing to lead demand generation, marketing operations, and client retention across the organization, driving acquisition and growth. This leader will guide the ideation, planning, and execution of comprehensive marketing strategies designed to attract prospects, increase client acquisition, and deepen client relationships.

The role requires 15+ years in B2B demand generation with strong leadership, experience with Eloqua and Salesforce, and a track

Qualifications

• Bachelor's degree required.
• 15+ years of B2B demand generation experience.
• 7+ years of management experience.
• Strong experience with Eloqua (or other marketing automation platform), Salesforce, and Account-Based Technology platforms.
• Deep expertise in paid acquisition, lifecycle marketing, and conversion rate optimization.
• Experience with BI platforms like Looker, PowerBI, and/or Google Data Studios.
• Experience with management of budgets and evaluating hiring needs across the team.
• Cross-functional collaboration across Marketing, Business Development and Sales to drive revenue.
• Experience integrating AI into marketing strategies to drive improved outcomes.

Responsibilities

• Build monthly, quarterly, and annual marketing plans for the team in line with budget and revenue growth goals.
• Lead a team of retention marketing professionals to grow adoption and drive campaigns for growth and expansion.
• Develop adoption metrics and KPIs to measure campaign effectiveness across client accounts.
• Manage upsell/cross-sell campaigns and ROI optimization.
• Identify new media channels, growth strategies, and tactics.
• Establish program measurement methodology and analyze ROI and success criteria.
• Oversee marketing operations for reporting insights into demand and retention efforts.
• Design and execute a data strategy to capitalize on quality data and governance.
• Ensure data hygiene and governance within the data strategy.
• Improve marketing agility with efficient processes and workflows.
• Drive performance measurement targets across channels and provide insights for optimization.
• Collaborate with Sales to align lead tracking from hand-off to conversion.
• Support Head of Marketing in strategic planning and budget management.
• Coordinate with marketing communications, product marketing, and sales enablement to align campaigns.
• Oversee development of multi-touch nurturing campaigns and landing pages.
• Create and execute a digital strategy including SEO/SEM and paid social campaigns.
• Use digital metrics to test online performance and optimize marketing spend.
• Set lead goals and track demand waterfall conversions.
• Oversee integrated marketing campaigns across inbound/outbound and partner marketing.
• Oversee events strategy including tradeshow, webinars, and annual Summit.

Skills

Leadership

Demand generation

Marketing strategy

Marketing operations

ABM experience

Education

Bachelor's Degree

Tools

Eloqua

Salesforce

Looker

PowerBI

Google Data Studios

Job description

Reporting to the Head of Marketing, the VP of Growth Marketing is a strategic leader responsible for all aspects of demand, marketing operations, and client retention across the marketing organization with the goal of driving increased acquisition and growth across our client base. This position leads the ideation, planning, and execution of comprehensive marketing strategies designed to attract prospects, increase client acquisition, and deepen client relationships. This role will be responsible for campaign strategies and execution, as well as analysis and reporting, driving ROI and efficiency in our content, demand and retention processes. In this leadership role, the VP, Growth Marketing will lead, coach, and inspire a team of demand, events, marketing operations, and retention marketing professionals to ensure their work aligns with and impacts the business goals of the company.

Job Responsibilities

• Build monthly, quarterly, and annual marketing plans for the team in line with budget and revenue growth goals.
• Lead a team of retention marketing professionals to establish effective strategies for growing adoption of our products and services across our client base, while creating campaigns designed to drive growth and expansion among this audience.
• Develop adoption metrics and KPIs to measure and track campaign effectiveness across client accounts.
• Manage the creation and optimization of upselling, cross-sell campaigns and identify opportunities to improve ROI, conversion, and audience expansion.
• Identify and propose new media channels, growth strategies, and tactics.
• Establish program measurement methodology and analyze results in terms of ROI and success criteria (attraction, engagement, qualification, acceleration).
• Oversee the marketing operations team to ensure key reporting mechanisms are providing marketing and sales with insights into demand efforts and retention efforts for better decision making.
• Design and execute a data strategy to enable the use of quality, enriched data and the associated standardized process to capture, maintain, and govern utilization.
• Ensure data hygiene and governance processes are built and adhered to within our data strategy.
• Improve marketing agility with documented processes and streamlined workflows to increase productivity and efficiency.
• Lead efforts to drive improved performance measurement and insight: model and set performance targets across channels and ensure teams have access to insights to optimize marketing performance.
• Collaborate with Sales leadership to establish alignment in processes for tracking, reporting, and actioning leads from sales hand-off through conversion.
• Support Head of Marketing in strategic planning, reverse waterfall exercise for goal setting, and budget planning and management process.
• Lead team in coordination with marketing communications, product marketing and sales enablement/operations to align activity in support of broader campaign initiatives
• Oversee and drive creation, testing, and implementation of multi-touch nurturing campaigns, including landing pages, content placement, etc.
• Create and execute a digital strategy to support the company’s business objectives including improving SEO/SEM efforts and paid social campaigns such as LinkedIn and other paid targeting via cost per lead tactics.
• Use digital metrics (e.g. site traffic, conversion rates) to test online performance and optimize marketing expenses.
• Set lead goals and stage/conversion rates in the demand waterfall, measure and optimize results.
• Oversee creation of integrated marketing campaigns; drive inbound and outbound digital and partner marketing tactics.
• Oversee a robust events strategy that includes tradeshows, webinars, hosted VIP events, and an annual Summit with an eye toward performance reporting and ROI.
• Collaborate with sales development and sales to establish, implement, and maintain lead to revenue processes aligned to business goals and GTM strategy.
• Responsible for team’s performance management as well as the workforce planning of the group alongside the Head of Marketing.

Requirements

• Bachelor’s Degree
• 15+ years of B2B demand generation experience
• 7+ years of management experience
• Strong experience with Eloqua (or other marketing automation platform), Salesforce, and Account-Based Technology platforms
• Deep expertise in paid acquisition, lifecycle marketing, and conversion rate optimization
• Experience working with BI platforms like Looker, PowerBI, and/or Google Data Studios
• Experience with management of budgets and evaluating hiring needs across the team
• Previous experience working across all functions of Marketing, Business Development and Sales to define and develop scalable business processes designed to drive revenue
• Proven success supporting or collaborating with Enterprise‑level Sales and Marketing teams, including familiarity with long‑cycle B2B sales motions, account‑based marketing strategies, and cross‑functional go‑to‑market execution
• Experience integrating AI into marketing strategies to drive improved outcomes and operational efficiency highly preferred

Skills

• Ability to understand and translate business objectives into marketing goals, KPIs and technical requirements and create executive level reports
• Strong analytical skills and ability to make commercially impactful recommendations based on the data
• Creative approach to developing campaigns
• Strategic, objective-driven planning and reporting
• Ability to multitask and prioritize in a fast‑paced and dynamic work environment
• Self‑motivated individual with attention to detail and focus on quality results.
• Trusted partner to sales
• Strong manager and natural leader with demonstrated experience managing cross‑functional teams.

The salary range for this position is $202,000 - $263,000; commensurate salary to be determined based on skills, professional background and expertise. This position is also eligible, pursuant to applicable eMoney policies, for the annual bonus program, retirement contributions, health insurance, sick leave, parental leave and paid time off.

At eMoney, we are powering what’s possible in financial planning. Our mission is to help people talk about money and make more informed financial decisions. Through our comprehensive financial planning solutions, we help advisors bring clarity to complex decisions and deliver more personalized guidance.

Today, eMoney supports more than 138,000 financial professionals who guide the financial lives of over 7 million end clients. That reach gives every member of our team the opportunity to contribute to work that makes a meaningful, lasting impact.

We are equally committed to powering what’s possible for our people. We foster an inclusive, people‑first culture where diverse perspectives are valued, innovation is encouraged, and employees are supported in doing their best work. eMoney is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status.

U.S. Equal Employment Opportunity Information (Completion is Voluntary)

Individuals seeking employment at eMoney Advisor, LLC are considered without regards to race, color, religion, sex, sexual orientation, gender identification, national origin, age, marital status, ancestry, physical or mental disability, or veteran status. You are being given the opportunity to provide the following information in order to help us comply with federal and state Equal Employment Opportunity record keeping, reporting, and other legal requirements.

Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.