Growth Marketing Tech Lead

TEKsystems; Herndon (VA); On-site; USD 94,000 - 128,000; Full time

Benefits offered by this job

Health benefits

401(k)

Life insurance

Disability insurance

HSA

Commuter benefits

EAP

Time off

Job summary

TEKsystems is seeking a data-driven Technical Marketing Manager to bridge marketing strategy with technical execution in Herndon, VA. You will own the marketing technology stack, build scalable systems, and drive revenue growth through hands-on coding, SFMC journeys, AMPscript/SQL personalization, and robust analytics.

The role requires leading a team, managing vendor relations, and optimizing landing pages, CRO, and attribution across Google, Meta, and LinkedIn.

Qualifications

• Ownership mentality with a track record of building processes from scratch and delivering revenue growth.
• Experience implementing revenue attribution models and marketing technology integrations across Salesforce, CRM, ad platforms, and BI tools.
• Strong CRO experience including A/B testing and landing page experimentation.
• Experience managing marketing technology vendors and agency partners.
• Demonstrated ability to identify growth opportunities and execute quickly in a fast-paced environment.
• Exceptional project management and prioritization skills with a bias for action.
• Architect, build, and deploy advanced customer journeys in SFMC.
• Develop AMPscript and SQL-based personalization and segmentation strategies.
• Own marketing tracking infrastructure using GTM, GA4, and a rigorous UTM framework.
• Manage and optimize paid acquisition programs across Google, Meta, and LinkedIn.
• Build, maintain, and optimize landing pages and website experiences using HTML, CSS, and JavaScript.
• Conduct technical SEO audits including indexing, site speed, schema markup, internationalization, and hreflang implementation.
• Lead marketing analytics, attribution, and reporting initiatives.
• Manage and mentor junior team members and external partners.
• Drive experimentation, A/B testing, and conversion rate optimization programs.

Responsibilities

• Own end-to-end marketing technology ecosystem to accelerate pipeline and revenue.
• Code, architect solutions, analyze performance and lead a team to execute.
• Develop personalization strategies using AMPscript and SQL.
• Manage tracking infrastructure with GTM/GA4 and rigorous UTMs.
• Oversee paid media programs across Google, Meta, and LinkedIn.
• Build landing pages and site experiences with HTML/CSS/JS.
• Lead CRO initiatives and A/B testing programs.
• Mentor junior staff and external partners.

Skills

AMPscript

SQL

SFMC

GTM GA4

HTML/CSS/JS

A/B testing

CRO

Integrations

Team leadership

Project management

Analytics

Paid acquisition

Personalization

UTM tracking

Tools

SFMC

GTM

GA4

HTML

CSS/JS

Job description

TEKsystems is seeking a data-driven Technical Marketing Manager to bridge marketing strategy with technical execution in Herndon, VA. You will own the marketing technology stack, build scalable systems, and drive revenue growth through hands-on coding, SFMC journeys, AMPscript/SQL personalization, and robust analytics.

The role requires leading a team, managing vendor relations, and optimizing landing pages, CRO, and attribution across Google, Meta, and LinkedIn.