Growth Marketing Strategist — Creative & Performance

Skill; Dallas (TX); On-site; USD 90,000 - 140,000; Full time

Job summary

Skill is a rapidly growing financial tech-focused company seeking a visionary Creative Strategist to drive paid and organic campaigns in a fast-paced environment. You will craft creative concepts, hooks, and scripts for Meta, TikTok, YouTube, and Google, collaborating with designers and content creators to fuel user growth.

You will translate complex financial offerings into clear, compelling stories, manage testing pipelines, and leverage performance data to continuously improve results across

Qualifications

• 3+ years in creative strategy, performance marketing, paid social, or growth marketing.
• Proven experience developing creative for Meta, TikTok, YouTube, Google, or other channels.
• Strong understanding of direct-response advertising and conversion-focused creative.
• Able to explain complex products simply with strong copywriting and storytelling skills.
• Experience analyzing ad performance and using data to guide the next round of creative.
• Comfortable in fast-moving environments with frequent testing.
• Strong understanding of UGC and short-form video best practices.
• Experience scaling paid social campaigns.
• Ability to manage and strategize with a large volume of creators/influencers.
• Proficiency in ROAS, CPA, CTR metrics and end-to-end creative testing pipelines.

Responsibilities

• Develop creative concepts for Meta, Google, YouTube, TikTok, Apple Search Ads and other channels.
• Create hooks, headlines, offers, scripts, and campaign angles that drive performance.
• Develop concepts for static ads, short-form videos, UGC, landing pages, and social content.
• Research competitors, trends, pain points, and winning creative strategies to inform work.
• Collaborate with designers, video editors, and the marketing team.
• Translate complex offers into simple, engaging creative concepts.
• Review performance data to identify effective hooks and styles.
• Build new creative variations and iterate on top-performing hooks.
• Help create and manage a structured creative testing strategy.
• Stay ahead of trends in FinTech, payments, rewards, digital currencies, and social media.
• Maintain consistent messaging and brand positioning across campaigns.
• Build and manage robust UGC networks for direct-response conversions.
• Translate leadership directives into actionable creative briefs for production.

Skills

Creative strategy

Performance marketing

Paid social

Growth marketing

Direct-response

Copywriting

Storytelling

Data-driven optimization

UGC/short-form video

Campaign scaling

Influencer management

ROAS/CPA/CTR

End-to-end testing

Education

Bachelor's degree in Marketing or related field

Job description

Skill is a rapidly growing financial tech-focused company seeking a visionary Creative Strategist to drive paid and organic campaigns in a fast-paced environment. You will craft creative concepts, hooks, and scripts for Meta, TikTok, YouTube, and Google, collaborating with designers and content creators to fuel user growth.

You will translate complex financial offerings into clear, compelling stories, manage testing pipelines, and leverage performance data to continuously improve results across