Growth Marketing Manager

Skill; Dallas (TX); On-site; USD 69,000 - 80,000; Full time

Job summary

Skill is seeking a marketing creative strategist to drive growth across Meta, Google, YouTube, TikTok, and other paid channels. You will craft hooks, headlines, offers, and scripts, translating complex offers into simple concepts and collaborating with designers and editors to execute fast-moving campaigns.

You will analyze ad performance, iterate on top performers, and build a robust testing strategy to optimize campaigns while staying ahead of FinTech and digital currency trends.

Qualifications

• 3+ years of experience in creative strategy, performance marketing, paid social, or growth marketing.
• Proven experience developing creative for Meta, TikTok, YouTube, Google, or other performance marketing channels.
• Strong understanding of direct-response advertising and conversion-focused creative.
• Ability to take a complicated product and explain it in a simple, engaging way.
• Exceptional copywriting and storytelling skills.
• Demonstrated experience analyzing ad performance and using data to guide the next round of creative.
• Comfortable working in a fast-moving environment where campaigns and offers are tested frequently.
• Strong understanding of user-generated content (UGC) and short-form video best practices.
• Experience scaling paid social campaigns.
• Ability to manage and strategize with a large volume of creators/influencers.
• Proficiency in direct-response metrics such as ROAS, CPA, and CTR.
• Experience managing end-to-end creative testing pipelines.

Responsibilities

• Develop creative concepts for Meta, Google, YouTube, TikTok, Apple Search Ads, and other paid and organic channels.
• Create strong hooks, headlines, offers, scripts, and campaign angles that drive performance.
• Develop concepts for static ads, short-form videos, UGC, landing pages, and social content.
• Research competitors, market trends, customer pain points, and winning creative strategies to inform your work.
• Collaborate closely with graphic designers, video editors, content creators, and the broader marketing team.
• Translate complex marketing offers into simple, easy-to-understand creative concepts.
• Review advertising performance data and identify which hooks, messages, and styles are most effective.
• Build new creative variations and iterate on top-performing hooks based on performance data.
• Help create and manage a structured creative testing strategy to optimize campaigns.
• Stay ahead of trends across FinTech, payments, rewards, digital currencies, and social media.
• Help maintain consistent messaging and brand positioning across all campaigns.
• Build and manage robust UGC networks focusing on direct-response conversions.
• Translate raw directives into actionable briefs for production teams.

Skills

Creative strategy

Performance marketing

Paid social

Growth marketing

Copywriting

Education

B.S. in Marketing

Job description

Overview

Placement Type: Temp to Perm

Salary: $50-58 Hourly

Start Date: Sep 14, 2026

About the Company

We are a leading company revolutionizing how consumers manage their money, earn rewards, and engage with digital finance. Our mission is to create intuitive and impactful financial experiences that empower our users. We thrive on creativity, data, and continuous innovation, shaping the future of consumer financial services through cutting‑edge strategies and a commitment to measurable growth.

About the Opportunity

This role offers the chance to significantly influence our marketing trajectory, driving impactful creative strategies that directly contribute to our user growth and retention. You will be instrumental in developing and executing campaigns that capture attention, explain complex offerings simply, and motivate action across a wide array of digital platforms. Your work will directly shape how our products are perceived and adopted, making a tangible difference in our market presence and user base.

What You'll Do

• Develop creative concepts for Meta, Google, YouTube, TikTok, Apple Search Ads, and other paid and organic channels.
• Create strong hooks, headlines, offers, scripts, and campaign angles that drive performance.
• Develop concepts for static ads, short‑form videos, user‑generated content (UGC), landing pages, and social content.
• Research competitors, market trends, customer pain points, and winning creative strategies to inform your work.
• Collaborate closely with graphic designers, video editors, content creators, and the broader marketing team.
• Translate complex marketing offers into simple, easy‑to‑understand creative concepts.
• Review advertising performance data and identify which hooks, messages, and creative styles are most effective.
• Build new creative variations and iterate on top‑performing hooks based on performance data.
• Help create and manage a structured creative testing strategy to optimize campaigns.
• Stay ahead of trends across financial technology, payments, rewards, digital currencies, consumer finance, and social media.
• Help maintain consistent messaging and brand positioning across all campaigns.
• Build and manage robust user‑generated content (UGC) networks, focusing on direct‑response conversions.
• Translate raw marketing directives from leadership into actionable, easy‑to‑understand creative briefs for production teams.

What We're Looking For

• 3+ years of experience in creative strategy, performance marketing, paid social, or growth marketing.
• Proven experience developing creative for Meta, TikTok, YouTube, Google, or other performance marketing channels.
• Strong understanding of direct‑response advertising and conversion‑focused creative.
• Ability to take a complicated product and explain it in a simple, engaging way.
• Exceptional copywriting and storytelling skills.
• Demonstrated experience analyzing ad performance and using data to guide the next round of creative.
• Comfortable working in a fast‑moving environment where campaigns and offers are tested frequently.
• Strong understanding of user‑generated content (UGC) and short‑form video best practices.
• Experience scaling paid social campaigns.
• Ability to manage and strategize with a large volume of creators/influencers.
• Proficiency in direct‑response metrics such as ROAS (Return on Ad Spend), CPA (Cost Per Acquisition), and CTR (Click‑Through Rate).
• Experience managing end‑to‑end creative testing pipelines.
• B.S. in Marketing or a related field.

Even Better If You Have

• Experience with one or more of the following: Financial Technology (FinTech), Payments, Consumer Finance, Banking, Digital Currencies / Web3, Rewards or Loyalty Programs, Mobile Applications, or High‑Growth Technology Companies.

What Success Looks Like

You won't just be responsible for making ads look good; you'll be instrumental in answering the critical question: "What message will compel someone to stop scrolling, understand our product, and take action?" You'll continuously generate new ideas, rigorously test them, learn from performance data, and transform those insights into increasingly effective creative strategies, directly impacting our user growth and engagement.

Portfolio Requirement

Applicants should provide examples of campaigns, advertisements, user‑generated content (UGC) concepts, scripts, or creative strategies they have personally developed. Please include examples where you can explain the strategic thinking behind the creative and the measurable results it generated.

About Skill

Skill connects the best professional, IT, engineering, financial and administrative talent with the world's biggest brands. Our eligible talent get access to benefits such as health benefit contributions, retirement plans with match and flexible spending accounts.

Equal Opportunity Employer

Skill is an equal-opportunity employer. We evaluate qualified applicants without regard to age, race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. We're about creating an inclusive environment-one where different backgrounds, experiences, and perspectives are valued, and everyone can contribute, grow their careers, and thrive.