Growth Marketing Manager [SK-18752]

Skill; Dallas (TX); On-site; USD 90,000 - 140,000; Full time

Job summary

Skill is a rapidly growing financial tech-focused company seeking a visionary Creative Strategist to drive paid and organic campaigns in a fast-paced environment. You will craft creative concepts, hooks, and scripts for Meta, TikTok, YouTube, and Google, collaborating with designers and content creators to fuel user growth.

You will translate complex financial offerings into clear, compelling stories, manage testing pipelines, and leverage performance data to continuously improve results across

Qualifications

• 3+ years in creative strategy, performance marketing, paid social, or growth marketing.
• Proven experience developing creative for Meta, TikTok, YouTube, Google, or other channels.
• Strong understanding of direct-response advertising and conversion-focused creative.
• Able to explain complex products simply with strong copywriting and storytelling skills.
• Experience analyzing ad performance and using data to guide the next round of creative.
• Comfortable in fast-moving environments with frequent testing.
• Strong understanding of UGC and short-form video best practices.
• Experience scaling paid social campaigns.
• Ability to manage and strategize with a large volume of creators/influencers.
• Proficiency in ROAS, CPA, CTR metrics and end-to-end creative testing pipelines.

Responsibilities

• Develop creative concepts for Meta, Google, YouTube, TikTok, Apple Search Ads and other channels.
• Create hooks, headlines, offers, scripts, and campaign angles that drive performance.
• Develop concepts for static ads, short-form videos, UGC, landing pages, and social content.
• Research competitors, trends, pain points, and winning creative strategies to inform work.
• Collaborate with designers, video editors, and the marketing team.
• Translate complex offers into simple, engaging creative concepts.
• Review performance data to identify effective hooks and styles.
• Build new creative variations and iterate on top-performing hooks.
• Help create and manage a structured creative testing strategy.
• Stay ahead of trends in FinTech, payments, rewards, digital currencies, and social media.
• Maintain consistent messaging and brand positioning across campaigns.
• Build and manage robust UGC networks for direct-response conversions.
• Translate leadership directives into actionable creative briefs for production.

Skills

Creative strategy

Performance marketing

Paid social

Growth marketing

Direct-response

Copywriting

Storytelling

Data-driven optimization

UGC/short-form video

Campaign scaling

Influencer management

ROAS/CPA/CTR

End-to-end testing

Education

Bachelor's degree in Marketing or related field

Job description

Join a rapidly growing company at the forefront of financial innovation, revolutionizing how consumers manage their money, earn rewards, and engage with digital finance. This leading organization is dedicated to creating intuitive and impactful financial experiences that empower users. They thrive on creativity, data, and continuous innovation, shaping the future of consumer financial services through cutting-edge strategies and a commitment to measurable growth.

Are you ready to be a creative powerhouse, driving measurable results and making a tangible difference in market presence and user base? Partnering with Aquent, we are seeking a visionary to join a dynamic team. This is your chance to significantly influence the marketing trajectory, driving impactful creative strategies that directly contribute to user growth and retention, making a profound impact on the future of consumer finance.

This is an exhilarating opportunity to be instrumental in developing and executing campaigns that capture attention, explain complex offerings simply, and motivate action across a wide array of digital platforms. You will directly shape how products are perceived and adopted, continuously generating new ideas, rigorously testing them, learning from performance data, and transforming those insights into increasingly effective creative strategies, directly impacting user growth and engagement. Your work will directly contribute to expanding the user base and enhancing market presence.

Key Responsibilities

• Develop creative concepts for Meta, Google, YouTube, TikTok, Apple Search Ads, and other paid and organic channels.
• Create strong hooks, headlines, offers, scripts, and campaign angles that drive performance.
• Develop concepts for static ads, short-form videos, user-generated content (UGC), landing pages, and social content.
• Research competitors, market trends, customer pain points, and winning creative strategies to inform your work.
• Collaborate closely with graphic designers, video editors, content creators, and the broader marketing team.
• Translate complex marketing offers into simple, easy-to-understand creative concepts.
• Review advertising performance data and identify which hooks, messages, and creative styles are most effective.
• Build new creative variations and iterate on top-performing hooks based on performance data.
• Help create and manage a structured creative testing strategy to optimize campaigns.
• Stay ahead of trends across financial technology, payments, rewards, digital currencies, consumer finance, and social media.
• Help maintain consistent messaging and brand positioning across all campaigns.
• Build and manage robust user-generated content (UGC) networks, focusing on direct-response conversions.
• Translate raw marketing directives from leadership into actionable, easy-to-understand creative briefs for production teams.

Required Qualifications

• 3+ years of experience in creative strategy, performance marketing, paid social, or growth marketing.
• Proven experience developing creative for Meta, TikTok, YouTube, Google, or other performance marketing channels.
• Strong understanding of direct-response advertising and conversion-focused creative.
• Ability to take a complicated product and explain it in a simple, engaging way.
• Exceptional copywriting and storytelling skills.
• Demonstrated experience analyzing ad performance and using data to guide the next round of creative.
• Comfortable working in a fast-moving environment where campaigns and offers are tested frequently.
• Strong understanding of user-generated content (UGC) and short-form video best practices.
• Experience scaling paid social campaigns.
• Ability to manage and strategize with a large volume of creators/influencers.
• Proficiency in direct-response metrics such as ROAS (Return on Ad Spend), CPA (Cost Per Acquisition), and CTR (Click-Through Rate).
• Experience managing end-to-end creative testing pipelines.
• B.S. in Marketing or a related field.

Preferred Qualifications

• Experience with one or more of the following: Financial Technology (FinTech), Payments, Consumer Finance, Banking, Digital Currencies / Web3, Rewards or Loyalty Programs, Mobile Applications, or High-Growth Technology Companies.

Portfolio Requirement

Applicants should provide examples of campaigns, advertisements, user-generated content (UGC) concepts, scripts, or creative strategies they have personally developed. Please include examples where you can explain the strategic thinking behind the creative and the measurable results it generated.

About Skill

Skill connects the best professional, IT, engineering, financial and administrative talent with the world’s biggest brands. Our eligible talent get access to benefits such as health benefit contributions, retirement plans with match and flexible spending accounts.

Skill is an equal-opportunity employer. We evaluate qualified applicants without regard to age, race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. We’re about creating an inclusive environment-one where different backgrounds, experiences, and perspectives are valued, and everyone can contribute, grow their careers, and thrive.

Other Requirements

This is a Temp to Hire position.