Growth Marketing Specialist — Full-Stack Campaigns

YMCA of the USA; Orlando (FL); Presencial; USD 52.000 - 72.000; Jornada completa

Descripción de la vacante

The YMCA of Central Florida is seeking a Marketing Specialist to own full-stack marketing for dedicated portfolios and departments. This role collaborates with stakeholders to build seamless, multi-channel journeys that engage audiences and accelerate membership growth.

You will use market research, trends, and a deep understanding of the customer journey to raise awareness and elevate the YMCA’s marketing strategy across Central Florida.

Formación

• Bachelor’s degree in Marketing or Communications or equivalent work experience.
• Minimum of three years in a related digital marketing role.
• Ability to develop campaign strategies, segment audiences, and target engagement.
• Hands-on campaign execution with integrated nurture and outbound campaigns.
• Strong project management and deadline adherence.
• Good market research and digital trend knowledge.
• Nice to Have: experience marketing subscription-based products and health & wellness industry.

Responsabilidades

• Own full-stack marketing for dedicated portfolios and departments.
• Collaborate with stakeholders across the organization to create seamless journeys across audience and channels.
• Drive awareness, demand, and membership growth for YMCA programs and memberships.
• Leverage research and trends with customer journey insights to elevate the YMCA of Central Florida’s marketing strategy.

Conocimientos

Campaign strategy development

Audience segmentation

Campaign execution

Project management

Customer-oriented approach

Market research

Digital trends awareness

Educación

Bachelor’s degree or equivalent in Marketing/Communications

Descripción del empleo

The YMCA of Central Florida is seeking a Marketing Specialist to own full-stack marketing for dedicated portfolios and departments. This role collaborates with stakeholders to build seamless, multi-channel journeys that engage audiences and accelerate membership growth.

You will use market research, trends, and a deep understanding of the customer journey to raise awareness and elevate the YMCA’s marketing strategy across Central Florida.