Full-Stack Marketing Lead for Growth & Engagement

YMCA of Central Florida; Orlando (FL); Presencial; USD 52.000 - 70.000; Jornada completa

Descripción de la vacante

The YMCA of Central Florida is seeking a Marketing Specialist to own full-stack marketing for designated portfolios. You will collaborate with stakeholders to map seamless journeys across audience segments and channels, driving awareness, demand, and membership growth.

You will leverage research, trends, and digital tools (Canva, Adobe Creative Suite) to create compelling content, implement campaigns, optimize SEO, and report on performance to accelerate the Y’s marketing strategy.

Formación

• Bachelor's degree or equivalent in Marketing or Communications.
• Minimum of three years of experience in a digital marketing role.
• Ability to develop campaign strategies, segment audiences for engagement and conversion.
• Hands-on experience with campaign execution and integrated nurture/outbound campaigns.

Responsabilidades

• Develop and execute marketing strategies to meet portfolio sales targets and increase brand visibility.
• Create engaging content across channels, newsletters, and website updates using Canva and Adobe Creative Suite.
• Assist in email marketing campaigns from content creation to segmentation and optimization insights.
• Manage website content with the design team ensuring brand consistency and user experience.
• Implement SEO strategies to improve website visibility and content optimization.
• Monitor analytics and prepare regular reports to demonstrate campaign effectiveness.
• Coordinate events to promote brand awareness and drive foot traffic.
• Act as marketing point of contact for assigned business lines and collaborate with stakeholders.

Conocimientos

Campaign strategy

Audience segmentation

Campaign execution

Digital marketing

Content creation

Email marketing

SEO basics

Educación

Bachelor's degree or equivalent in Marketing/Communications

Herramientas

Canva

Adobe Creative Suite

Descripción del empleo

The YMCA of Central Florida is seeking a Marketing Specialist to own full-stack marketing for designated portfolios. You will collaborate with stakeholders to map seamless journeys across audience segments and channels, driving awareness, demand, and membership growth.

You will leverage research, trends, and digital tools (Canva, Adobe Creative Suite) to create compelling content, implement campaigns, optimize SEO, and report on performance to accelerate the Y’s marketing strategy.