Marketing Specialist

YMCA of the USA; Orlando (FL); On-site; USD 52,000 - 72,000; Full time

Job summary

The YMCA of Central Florida is seeking a Marketing Specialist to own full-stack marketing for dedicated portfolios and departments. This role collaborates with stakeholders to build seamless, multi-channel journeys that engage audiences and accelerate membership growth.

You will use market research, trends, and a deep understanding of the customer journey to raise awareness and elevate the YMCA’s marketing strategy across Central Florida.

Qualifications

• Bachelor’s degree in Marketing or Communications or equivalent work experience.
• Minimum of three years in a related digital marketing role.
• Ability to develop campaign strategies, segment audiences, and target engagement.
• Hands-on campaign execution with integrated nurture and outbound campaigns.
• Strong project management and deadline adherence.
• Good market research and digital trend knowledge.
• Nice to Have: experience marketing subscription-based products and health & wellness industry.

Responsibilities

• Own full-stack marketing for dedicated portfolios and departments.
• Collaborate with stakeholders across the organization to create seamless journeys across audience and channels.
• Drive awareness, demand, and membership growth for YMCA programs and memberships.
• Leverage research and trends with customer journey insights to elevate the YMCA of Central Florida’s marketing strategy.

Skills

Campaign strategy development

Audience segmentation

Campaign execution

Project management

Customer-oriented approach

Market research

Digital trends awareness

Education

Bachelor’s degree or equivalent in Marketing/Communications

Job description

The Marketing Specialist will be responsible for owning the full-stack marketing for dedicated portfolios and departments at the YMCA of Central Florida. The incumbent will collaborate with stakeholders across the organization to create seamless, integrated journeys across audience and channels that drive meaningful engagements and accelerate membership growth opportunities. The Marketing Specialist will leverage research and trends, along with technical expertise and understanding of the customer journey to raise awareness, drive demand, and take the YMCA of Central Florida’s marketing strategy to the next level.

Our Culture

Our mission and core values are brought to life by our culture. In the Y, we strive to live our cause of strengthening communities with purpose and intentionality every day. We are welcoming: we are open to all. We are a place where you can belong and become. We are genuine: we value you and embrace your individuality. We are hopeful: we believe in you and your potential to become a catalyst in the world. We are nurturing: we support you in your journey to develop your full potential. We are determined: above all else, we are on a relentless quest to make our community stronger beginning with you. We are the Y.

• Bachelor’s degree or equivalent work-related experience in Marketing, Communications required.
• Minimum of three years of experience in a related digital marketing role.
• Ability to develop campaign strategies, segment, and target audiences for engagement and conversion.
• Hands-on experience with campaign execution and an expert grasp of audience segmentation, as well as integrated nurture and outbound campaigns.
• Demonstrable ability to work on multiple projects at once and adhere to deadlines.
• Well-organized with a customer-oriented approach.
• Good knowledge of market research techniques and digital trends required.
• Nice to Have: Experience marketing subscription based products and services.
• Nice to Have: Experience in the Health & Wellness Industry

Work Environment & Physical Demands

• Must be willing to work a flexible schedule, which may include weekends and holidays as needed.
• Must be willing to work an on-call schedule rotation as required.
• Must be willing to travel within Central Florida. Must have a valid Driver license. The employee is required to have visual acuity to operate motor vehicles.
• Must reside within a reasonable commuting distance of the Association's main office and be able to work on-site as required.
• The noise level in the work environment is usually moderate to loud.
• The physical activities of this position include: stooping, kneeling, crouching, reaching, standing, walking, pushing, pulling, lifting, grasping, feeling, and repetitive motions. Talking is required for expressing or exchanging ideas by means of the spoken word. Hearing is required to perceive information at normal spoken word levels, with or without correction.
• Required to sit or stand for extended periods of time while demonstrating manual dexterity in order to accurately work on the phone, computer keyboard, and other equipment.
• The employee must be able to perform light work: exerting up to 20 pounds of force occasionally, and/or up to 10 pounds of force frequently, and/or a negligible amount of force constantly to move objects.
• The employee is required to have close visual acuity, along with the visual acuity to determine the accuracy, neatness, and thoroughness of the work assigned, preparing and analyzing data and figures, transcribing, viewing a computer screen, extensive reading, or to make general observations of facilities or structures.
• Must possess auditory and verbal capabilities in order to adequately communicate via phone and in person.
• The employee is not substantially exposed to adverse environmental conditions.

Disclaimers

• Must complete successful background screening, which includes criminal and employment verification. Some positions may additionally require a successful credit check screening.
• All of the above duties and responsibilities are essential job functions subject to reasonable accommodation. The YMCA promotes an equal employment opportunity work place which includes reasonable accommodation of otherwise qualified disabled applicants and employees. Please see your manager should you have any questions about this policy or these job duties.
• This job description may not be all-inclusive and employees are expected to perform all other duties as assigned and directed by management. Job descriptions and duties may be modified when deemed appropriate by management.