Full-Stack Marketing Specialist: Growth & Campaign Lead

YMCA of Central Florida; United States; Remote; USD 55,000 - 75,000; Full time

Job summary

The YMCA of Central Florida is seeking a full-time Marketing Specialist to own end-to-end marketing for designated portfolios and departments. You will collaborate with stakeholders to build integrated journeys across channels that drive meaningful engagement and accelerate membership growth.

You will leverage research, customer journey understanding, and digital skills to raise awareness and take the organization’s marketing strategy to the next level.

Qualifications

• Bachelor’s degree or equivalent work-related experience in Marketing, Communications required.
• Minimum of three years of experience in a related digital marketing role.
• Ability to develop campaign strategies, segment, and target audiences for engagement and conversion.
• Hands-on experience with campaign execution and audience segmentation, as well as integrated nurture and outbound campaigns.
• Well-organized with a customer-oriented approach.
• Good knowledge of market research techniques and digital trends.
• Nice to Have: Experience marketing subscription based products and services.
• Nice to Have: Experience in the Health & Wellness Industry.

Responsibilities

• Develop and execute marketing strategies and campaigns.
• Content creation across channels and platforms.
• Email marketing campaign execution and optimization.
• Website content collaboration with design for user experience.
• SEO strategies for visibility.
• Analytics and reporting of traffic and campaign metrics.
• Event coordination to promote brand awareness.
• Maintain regular reports and debriefs with key metrics.
• Serve as primary marketing contact for owned business lines.
• Occasional print marketing literature.
• Adhere to risk management policies.
• All other duties as assigned.

Skills

Campaign strategy

Audience segmentation

Content creation

Email marketing

Analytics & reporting

Project management

Education

Bachelor’s degree or equivalent

Tools

Canva

Adobe Creative Suite

Job description

The YMCA of Central Florida is seeking a full-time Marketing Specialist to own end-to-end marketing for designated portfolios and departments. You will collaborate with stakeholders to build integrated journeys across channels that drive meaningful engagement and accelerate membership growth.

You will leverage research, customer journey understanding, and digital skills to raise awareness and take the organization’s marketing strategy to the next level.