Growth-Focused Lifecycle Marketing Campaign Specialist

Versant Media; Orlando (FL); Hybrid; USD 60,000 - 90,000; Full time

Benefits offered by this job

Hybrid work environment

Job summary

Versant Media's GolfPass team in Orlando, FL seeks a DTC Marketing Campaign Specialist to develop and execute integrated campaigns across the customer lifecycle, driving acquisition, onboarding, engagement, and retention.

You'll partner with Marketing, Creative, CRM, Analytics, Content, Product, and Production to craft campaigns, set KPIs, target audiences, and measure impact, while optimizing content and experiences for golfers throughout their membership journey.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• Three or more years of experience in marketing, campaign management, CRM/lifecycle marketing, growth marketing, content marketing, or a related role.
• Experience developing and executing integrated marketing campaigns across multiple stages of the customer lifecycle, including acquisition, engagement, and retention.
• Strong analytical skills with the ability to interpret campaign and customer data, identify trends, and translate findings into actionable marketing recommendations.
• Experience working with Excel and/or Google Sheets to analyze marketing and campaign data.
• Strong project management and organizational skills with exceptional attention to detail and the ability to manage multiple campaigns, stakeholders, deadlines, and priorities simultaneously.
• Strong written and verbal communication skills, including the ability to develop clear marketing briefs and communicate campaign results, insights, and recommendations to cross-functional partners.

Responsibilities

• Develop go-to-market and lifecycle marketing plans for GolfPass initiatives spanning acquisition, onboarding, engagement, content, retention, and win-back, including campaign strategy, KPIs, audience targeting, messaging, creative direction, channel mix, and measurement approach.
• Create and manage campaign and creative briefs, partnering with Creative, CRM, Content, Product, and other teams to develop messaging and assets that align with the GolfPass brand, resonate with golfers, and support business objectives.
• Develop campaigns that promote GolfPass content, benefits, and experiences, helping members discover more of what GolfPass has to offer and encouraging deeper, more frequent engagement.
• Manage integrated campaign execution across channels, coordinating stakeholders, deliverables, and timelines to ensure initiatives launch accurately, on time, and in alignment with broader marketing and business priorities.
• Monitor campaign and member performance and use data to identify opportunities to improve acquisition, conversion, engagement, content consumption, retention, and overall marketing effectiveness.
• Develop and execute A/B tests across messaging, creative, landing pages, offers, content promotion, and audience strategies to improve campaign performance and the customer experience.
• Partner with Analytics to establish campaign measurement plans, evaluate results, and develop campaign wrap-up reports that clearly communicate performance, insights, learnings, and recommended next steps.
• Maintain integrated marketing and communications calendars, aligning campaigns with content priorities, product initiatives, promotional moments, and key points in the member lifecycle.
• Identify consumer, member, content, campaign, and channel trends and translate insights into actionable recommendations that improve marketing effectiveness and the GolfPass member experience.
• Partner across the GolfPass organization to identify new opportunities to grow membership, deepen engagement, increase awareness and consumption of GolfPass content and benefits, reduce churn, and strengthen the overall value proposition of GolfPass.
• Support the creation and optimization of short-form video clips and promotional content, including basic video editing, clipping, formatting, and versioning for use across marketing, CRM, social, and other digital channels.

Skills

Marketing

Campaign management

CRM lifecycle

Growth marketing

Content marketing

Project management

Analytics

Communication

Education

Bachelor's degree

Tools

Excel/Sheets

Job description

Versant Media's GolfPass team in Orlando, FL seeks a DTC Marketing Campaign Specialist to develop and execute integrated campaigns across the customer lifecycle, driving acquisition, onboarding, engagement, and retention.

You'll partner with Marketing, Creative, CRM, Analytics, Content, Product, and Production to craft campaigns, set KPIs, target audiences, and measure impact, while optimizing content and experiences for golfers throughout their membership journey.