Growth Marketing Specialist: Demand Gen for SaaS

Content Creators; Northern (KY); Hybrid; USD 75,000 - 90,000; Full time

Job summary

ZAP Solutions, a Pittsburgh-based tech company, is hiring a Growth Marketing Specialist to drive demand generation, lead generation, and sales pipeline opportunities. You will own campaigns, landing pages, emails, and content to convert interest into qualified opportunities.

The role emphasizes both creative and analytical marketing work, with collaboration across sales and marketing to measure impact and optimize results. Compensation ranges between 75K and 90K USD base.

Qualifications

• 3+ years of experience in demand generation, lead generation, digital marketing, B2B marketing, growth marketing, or a related field.
• Demonstrated experience generating qualified leads and sales opportunities through targeted marketing campaigns.
• Experience with email marketing, landing pages, forms, lead nurturing, and conversion optimization.
• Strong writing and content‑development skills.
• Experience creating sales and marketing collateral.
• Comfortable maintaining and updating website content using a CMS.
• Experience with HubSpot or a similar CRM and marketing automation platform.
• Ability to analyze campaign results and use data to improve performance.
• Strong organizational skills and the ability to manage multiple initiatives simultaneously.
• Comfortable working closely with a sales team and being accountable for measurable results.
• Experience with B2B SaaS, higher education technology, or education markets is a plus.

Responsibilities

• Develop and execute campaigns designed to generate qualified leads, demo requests, and sales opportunities.
• Drive prospects toward demo requests, meetings, information requests, and other meaningful conversions.
• Build targeted campaigns for specific higher education markets, audiences, and accounts.
• Create and manage email campaigns and lead‑nurturing programs.
• Develop landing pages, calls‑to‑action, forms, and other conversion‑focused assets.
• Work closely with the sales team to identify target audiences, accounts, and opportunities.
• Develop strategies for reaching new prospects through inbound and outbound marketing channels.
• Track leads from initial engagement through sales handoff and opportunity creation.
• Continuously test messaging, offers, audiences, and channels to improve engagement and conversion rates.

Skills

Demand generation

Lead generation

Digital marketing

B2B marketing

Growth marketing

Content development

CMS

Tools

HubSpot

CRM

Email marketing tools

Job description

ZAP Solutions, a Pittsburgh-based tech company, is hiring a Growth Marketing Specialist to drive demand generation, lead generation, and sales pipeline opportunities. You will own campaigns, landing pages, emails, and content to convert interest into qualified opportunities.

The role emphasizes both creative and analytical marketing work, with collaboration across sales and marketing to measure impact and optimize results. Compensation ranges between 75K and 90K USD base.